Anytime Fitness Acquires PumpOne

Anytime Fitness has purchased PumpOne, a mobile personal training services provider featuring the world’s largest exercise image and video library.

“The most important piece of fitness equipment isn’t found inside our gyms,” said Chuck Runyon, the CEO of Anytime Fitness, in a statement. “It’s in the pocket of nearly every consumer. They lift it more often than a fork and, at a minimum, it’s used 50 times more often than a treadmill. The most important piece of wellness technology is the smartphone. The industry’s 40-year old business model — sitting in a gym and waiting for members to show up — is ripe for disruption, and the power and ubiquity of smartphones will change the path to personal wellness. In 2002, Anytime Fitness created a more convenient fitness offering by providing access to our gyms anytime and anywhere. Now, we’re bringing a new level of personalization, support and information on demand — via a virtual coach in their pocket — to our members inside their home, work or wherever they may be.”

PumpOne has a library of over 7,000 fitness images and videos, more than 1,000 workout programs and a rich, intuitive user experience to connect trainers and clients. According to Anytime Fitness, PumpOne’s founder and team will continue to work in New York City on enhancing and developing new content, prior to launching the platform on Anytime Fitness’ mobile app sometime next year.

“We’re building new digital tools for a generation of fitness consumers — millennials — who have grown accustomed to immediate gratification,” said Craig Schlossberg, PumpOne’s co-founder, in a statement. “Our work will show up when people step on the scale, at the doctor’s office, during rehab, in the mirror, in bathing suits, in wedding dresses, and yes, in everyone’s version of their own skinny jeans.”

The financial terms of Anytime Fitness’ acquisition of PumpOne were not released.