Choosing a partner to equip your fitness facility is no light task. Here, Matt Schultz, the vice president of franchise operations for Retro Fitness, explains why they partnered with Total Gym.
CS: How were you introduced to Total Gym, and why did you decide to partner with them?
MS: We were first introduced [to Total Gym] years ago at a time we didn’t feel Total Gym quite fit our model. We kept in close contact with Jesse and the Total Gym group throughout the years, and when we started moving in a new direction with our model, it was then that Total Gym became a fit for us. We felt that with the direction of our personal training and group class formats that Total Gym was a perfect fit for Retro Fitness.
CS: What are the benefits to your business as a result of this partnership?
MS: Having Total Gym in our Retro Fitness clubs allows us to offer all of our clients the ability to utilize machines with bodyweight or more advanced workouts utilizing built-in resistance. Having the Total Gym Elevate series in our clubs allows us to reach a broad spectrum of members from beginners to advanced. It also allows us to create timed “circuit” type classes and specific-easy training workouts for clients.
CS: What are the benefits to your members as a result of this partnership?
MS: One immediate benefit is each member reducing wear and tear on their joints, ligaments, etc. with easy, smooth, bodyweight movements. In addition, Total Gym equipment is not in any way intimidating, so it allows for beginners to get acclimated with their body before more advanced workouts. Taking it one step further, even the more advanced member gets a great workout by utilizing the resistance portion of the Elevate Circuit.
CS: Have you been pleasantly surprised by working with Total Gym in any way?
MS: What I am more surprised with than anything else is the fact that I can walk into any of our locations across the nation and there is always a member using one or more of the Total Gym pieces, even at slow or down times.
CS: What else can you tell other club owners about the benefits of working with Total Gym?
MS: Total Gym not only makes easy-to-use and customer friendly pieces for your members, but they are also great partners, always willing to assist in creating the ‘wow’ factor for your club by attending opening events, open houses and the like.
For more information on Total Gym and how it can benefit your club, click the banner ad below:
Stay ahead in the fitness industry with exclusive updates!
Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
