• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Goal Digging in 2016

Brittany Horton by Brittany Horton
January 1, 2016
in In Print, The Essentials
0
Goal Digging in 2016
Share on FacebookShare on LinkedIn

There is no denying that in the fitness industry, the start of the New Year is a very exciting time. With the excitement, however, comes new expectations and a lot of added pressure. As fitness professionals, this is the time of year we have to be extremely prepared for.

January always brings an influx of new members and potential new training clients. We must work hard to show value in our personal training and paid group programming, so that people will make a commitment to their health and fitness and invest in our services.

Clubs across the country begin promoting their training programs in November and December by offering discounted rates and gift cards for members to purchase during the holidays. The first quarter is typically the busiest and best time to service promoted sessions, sell new training, and ultimately try and obtain long-term clientele.

Many people who embark on their fitness journey at the start of the New Year have vague goals and are probably not fully committed to the services provided by your club.

Above all, personal trainers must know the importance of communicating fitness goals clearly with potential and existing clients. In order for members to see value in your services, they need to be able to picture a goal and have confidence that the fitness professionals and programming within your health club will help them reach that goal.

Communicating and goal setting is the key to not just gaining, but retaining clientele. Showing a true interest in their needs and setting realistic, attainable goals builds a strong rapport and establishes self-efficacy with personal training clientele right off the bat.

Once goals are established, trainers need to provide their clients with the right tools to facilitate a positive experience and ultimately produce results. Creating positive experiences and results will always generate revenue, because your clients will want to keep coming back for more.



Brittany Horton is the personal training manager at The Club Fitness Centers. For questions on programming she can be reached at brittany@theclubms.com.

Stay ahead in the fitness industry with exclusive updates!

Brittany Horton

Brittany Horton is a personal training manager at The Club Fitness Centers. She can be reached at brittany@theclubms.com.

Previous Post

Tips for Launching a Video Marketing Strategy

Next Post

Your Health Club’s New Year’s Resolution

Brittany Horton

Brittany Horton

Brittany Horton is a personal training manager at The Club Fitness Centers. She can be reached at brittany@theclubms.com.

Related Posts

Fitness Premier
Cover Story

Fitness Premier: The Game Plan for Success

July 8, 2025
Players Health
Brand Voice

Inside Players Health’s Mission to Redefine Risk Management

July 8, 2025
recovery
Features

More Than a Cooldown: Why Recovery is Essential in Modern Fitness

July 8, 2025
staffing
Features

Solving the Staffing Puzzle

July 8, 2025
Cancellations
Solutions On

Smart Cancellations, Stronger Retention

July 8, 2025
circuit training
Solutions On

Circuit Training: Build Community, Drive Growth, Repeat

July 8, 2025
Next Post
Your Health Club’s New Year’s Resolution

Your Health Club's New Year's Resolution

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.