Personal 20, a new fitness licensed program offering a branded boutique experience with Electric Muscle Stimulation (EMS), has arrived from Europe to America. Debuting at the IHRSA 2016 convention and trade show, Personal 20 is headed by Vivafit Co-founder Constance (Connie) Ruiz as the general manager for USA expansion. The brand is powered by E-Fit — the first and only EMS technology with FDA clearance.
Personal 20 was founded in Portugal by Vivafit Co-founder Pedro Ruiz and partner Alexandre Lourenço, co-founder of Body Concept beauty franchise. Creating a business model that solves the problem of “no time to exercise” — the Personal 20 program with EMS can deliver results with trainings in 20 minutes that have the same benefits as a traditional 90 minute workout. Why? Because with EMS, 36,000 muscle contractions occur, targeting deep muscle fibers, while the client is doing an exercise workout program with a skilled Personal Trainer who is approved to work with this new wearable technology.
Connie Ruiz, a fellow American returning to the States after 20+ years working in fitness starting at Holmes Place Health Clubs, and then opening the fitness franchise Vivafit with her husband Pedro, sees this as a unique opportunity to bring the concept to the American market place. “We were well received at IHRSA with a number of experimental trainings,” said Ruiz. “Our vision to offer a premium branded boutique experience that includes wellness enhancement along with fitness will be both a great micro-business opportunity for gym owners, as well as compete well in the uprising boutique market that is making a big impact in the fitness industry.”
At first, Connie thought her husband was getting distracted with a new fitness fad. “But when I went mystery shopping and spent two months only doing the EMS workout while giving up my other fitness regime, I was amazed with the results,” she said. “I am very excited to be part of offering a solution to the many people who struggle to find time to exercise. This is the ultimate in wearable technology that is already sweeping Europe and gaining new market share in fitness.”
Since launching the Personal 20 brand in September in Portugal, there are now 4 Personal 20 units operating as Corners in units in Oman, Spain, and Portugal. Soon two more units will open including the stand alone Boutique Studio model.
USA expansion of Personal 20, thru licensing, is now available, with an initial focus on Virginia, Maryland and Washington D.C.
The Electric Muscle Stimulation workout is delivered by a qualified Personal Trainer. Each session is totally personalized for each individual and lasts 20 minutes. Initial results are seen after 4 sessions, and impressive results are achieved after 12 sessions.
For more information contact Connie Ruiz at 754-203-0085, personal20.com or constance@personal20.com.
