Beachbody, creator of the in-home fitness workout DVDs P90X and INSANITY, is for the first time entering the virtual fitness space. Through an exclusive partnership with Fitness On Demand as a commercial delivery platform, Beachbody LIVE released eight all new P90X and INSANITY workouts produced specifically for virtual fitness.
“Beachbody LIVE workouts are ideal for the Fitness On Demand platform, as they are adaptable for users of any fitness level, and allow participants to challenge themselves further as they become stronger and more fit,” said Robin Degtjarewsky, content director at Beachbody LIVE. “They’re also tried and true crowd-pleasers with a strong history in the in home workout as well as group fitness environments.”
As part of their continued effort to offer facilities access to the highest quality programming from the industry’s most renowned brands, these eight videos – (4) P90X and (4) INSANITY – are now available and included with all Fitness On Demand virtual fitness systems.
“We are excited to add Beachbody as a strategic partner and help build upon their already well-known consumer brand with further exposure to the commercial fitness space,” said Garrett Marshall, vice president of Fitness On Demand. “This partnership allows our customers to now offer their users instant access to these well-known workouts in a commercial setting.”
All classes are 30 minutes in length and target specific muscle groups, allowing users to focus on specific goals, or easily create a total body workout program.
About P90X Live! Virtual: Get big results with P90X LIVE format! The popular at-home fitness program has created new routines combining strength training and cardio that utilize body weight and minimal equipment to get you as ripped as ever. This pre-designed group exercise class is taught in blocks to target various muscle groups that will help you transform your body no matter your fitness level.
About INSANITY Live! Virtual: Ready to push yourself and get INSANE results? Prepare to Dig Deep and have fun in this high-intensity cardio workout based on the widely popular DVD programs. You’ll get the hardest body you’ve ever had as you perform challenging drills and explore plyometrics designed to test your limits-but with modifications designed to accommodate all fitness levels.
Press release provided by Fitness on Demand.
What a great fit to enhance both brands. Well played!