Losing fat is hard to track, especially if a member’s total weight is not changing by much. Members can get discouraged if they don’t quickly see results on the scale.
Leigh Fontes, the senior member experience director of YMCA Hockomock in Providence, Rhode Island, shared that using Styku’s 3D body scanning and shaping analysis technology helped mitigate this problem. It showed that members were losing inches, even if their total weight remained relatively the same. Here, she explained additional benefits of Styku.
CS: How were you introduced to Styku, and why did you decide to partner with them?
LF: I was introduced to this product at a trade show. I liked the features and decided it would be a great addition to our health and wellness department.
CS: What are the benefits to your business as a result of this partnership?
LF: The benefits are for our members, first and foremost. People looking to change their nutrition habits can work with our nutrition director on making changes, and can monitor the changes their body is making with a regularly scheduled scan. We like to use it with our personal training packages as well. We are finding that many people are losing inches faster than pounds, and it helps to keep them motivated in their workout routine to see the transformation their body is making.
Lastly, our weight loss program has benefited from it the most. We can track folks that are doing both nutrition and fitness work. Working to lose weight is hard, seeing the results on the screen, the actual body transformation, has been great and very motivating for them.
CS: What are the benefits to your members as a result of this partnership?
LF: Our members can keep track on paper and on screen of their success. People really like to see it on the screen, it also gives them a realistic view of their body, before, after and during transformation.
CS: Have you been positively surprised by working with Styku in any way?
LF: I have been very happy with the product and how easy it is to incorporate into personal training and weight loss programs. The staff find it easy to use and enjoy the added benefit of being able to tell a client, “See, I am helping you reach your goals.” This increases business for them.
CS: What else could you tell other gym operators about the benefits of working with Styku?
LF: The Styku has been a great addition to our fitness equipment. It is new and different and members like that a lot. The novelty of it is a great way to get people interested from the start, and then when they see the results they are hooked on the scans. We have athletes training for triathlons that use it, we have senior citizens and young college kids all signing up to use this new tool. We love it.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
