The majority of customers today join a fitness club with a weight loss goal. Previously, people joined a gym to become physically fit and joined a diet program to lose weight. Thankfully, nutrition companies worked ...
Since March 2020, you have lost a lot. Welcome to July 2020; the fitness industry’s “new normal.” There will be nothing easy about operating a business at 50% capacity with the same expenses month after ...
With all the events in our lives, things can be overwhelming, especially for those who are fresh out of college or a new parent. From going to work, running errands and taking care of kids, ...
One thing that can help your members see better results and set your club apart is a successful nutrition program. While these programs can be challenging to get off the ground, it’s not an impossible ...
Ask most gym members — especially new ones — why they choose to join, and “losing weight” is a common answer. While fitness centers are experts on movement and exercise regimens for weight loss, they ...
Offering a nutrition component within a fitness club tends to be daunting — to the point that it’s easier to ignore than solve. Here are the most commonly asked questions: “Who will deliver and administer ...
It’s common business knowledge that the cost to acquire a customer (CAC) tends to be much higher than keeping the ones you already have. Frequent audits of the lifetime value per client (LVC) should be ...
Albert Einstein’s definition of insanity is doing the same thing over and over, and expecting different results. Yet in the fitness industry, we witness this behavior continually, and not necessarily from the customer. Client retention ...
The fitness industry is not known for reinventing itself. With competition so fierce in today’s market, you’d think an individual or brand would step in and create major disruption. Perhaps this industry needs to rethink ...
Food and beverage operations provide a significant boost to the member experience, even though they’re often not a top priority. Whether it’s a quick bite after a workout or full meal for lunch, a complete ...
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