One thing that can help your members see better results and set your club apart is a successful nutrition program. While these programs can be challenging to get off the ground, it’s not an impossible ...
Ask most gym members — especially new ones — why they choose to join, and “losing weight” is a common answer. While fitness centers are experts on movement and exercise regimens for weight loss, they ...
Offering a nutrition component within a fitness club tends to be daunting — to the point that it’s easier to ignore than solve. Here are the most commonly asked questions: “Who will deliver and administer ...
It’s common business knowledge that the cost to acquire a customer (CAC) tends to be much higher than keeping the ones you already have. Frequent audits of the lifetime value per client (LVC) should be ...
Albert Einstein’s definition of insanity is doing the same thing over and over, and expecting different results. Yet in the fitness industry, we witness this behavior continually, and not necessarily from the customer. Client retention ...
The fitness industry is not known for reinventing itself. With competition so fierce in today’s market, you’d think an individual or brand would step in and create major disruption. Perhaps this industry needs to rethink ...
Food and beverage operations provide a significant boost to the member experience, even though they’re often not a top priority. Whether it’s a quick bite after a workout or full meal for lunch, a complete ...
For many club operators, nutrition is the toughest component of the puzzle to solve when it comes to members’ health. To offer some clarity, we spoke with Carolyn Fetters, the CEO and founder of Balanced ...
What is happening today in the fitness industry is nothing short of incredible. There is a strong synergy developing between fitness and nutrition, and consumers are taking note. Within the past three years, the diet ...
It’s no secret that keeping members engaged in nutrition programs is hard — it’s often more difficult than keeping them motivated in exercise classes. Countless consumers give up on nutrition programs too soon due to ...
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