The folks at Total Gym® have been developing incline resistance bodyweight trainers for over 40 years. In 2003, Total Gym introduced GRAVITY® into the commercial fitness market and today it is offered as licensed program, incorporating group workout classes through the use of the award winning Total Gym GTS® incline bodyweight machine.
As an optional fee based program for small group training that provides a fun, fresh new way to exercise, GRAVITY, a studio within a studio, is a more cost effective solution for the member.
Designed to invigorate, motivate and get results, GRAVITY boasts a full body workout in 45-minutes allowing the member the opportunity for a studio-quality workout without the typical high studio membership fees.
Small Group Training Maximizes Revenue
For those facilities that are heavily focused on Group Exercise Classes, Personal Training and Pilates, the fear that small group training can cannibalize individual training sessions is tantamount. GRAVITY quashes this fear.
“When we implemented GRAVITY our regular clients maintained their individual sessions, and many of them were able to take advantage of additional training by joining small group training more affordably than by adding the same number of individual sessions,” said Michele Melkerson-Granryd, the general manager of BB Fitness Studios in Austin, Texas. “One of the most exciting aspects was that we were able to attract Group Exercise Class participants – a population in most clubs that doesn’t typically spend much money outside of their membership dues. Our small group training quickly became a staple of the programming at our facility, generating additional revenue for the club and income for our trainers.”
GRAVITY consists of unique, innovative program formats called :FORMS and delivers spirited, music-led, high octane group workouts. With limitless movement patterns, range of motion and focuses on high intensity interval training with mindful movement, each workout is devised to target body conditioning and overall strengthening while being effective for all ages and fitness levels.
- TRU:FORM™ Total Body Functional Conditioning: a strength and endurance workout that produces inch loss and body transformation
- TRANS:FORM™ Strength, Endurance, Transformative Corework: a vigorous music-led group training with personalized attention that produces core conditioning results
- PER:FORM™ Dynamic, High Intensity Power cardio-based team-training
- IN:FORM™ Mindful, Rejuvenating, Restorative: an evolved approach to Pilates, Yoga and other mind body practices in the unique environment of bodyweight training
With the purchase of a GRAVITY license, Total Gym offers free quarterly updates on their :FORMS to keep it lively for members and trainers alike. It’s a win, win deal.
“The facilities who have had the most success with their GRAVITY classes are the ones that utilize the free quarterly programming that we offer,” said Jesse Campanaro, Total Gym CEO. “We keep GRAVITY fresh this way for both members and trainers alike and it works really well for them.”
With the added option to run fee-based classes and coupled with the success of actual physical transformations, GRAVITY keeps business owners keen to expand their key growth areas and while enjoying the loyalty of their members.
For more information, visit www.gravitystudio.com or call (858)-764-0078.
This press release was submitted by Total Gym.
