• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Vendor Content Supplier Voice

Recruiting ‘A’ Players: The Key to Business Growth

Emmett Williams by Emmett Williams
November 30, 2016
in Supplier Voice
1
hiring
Share on FacebookShare on LinkedIn

As club operators, a copious amount of time and money is spent chasing and increasing membership revenue. During that time, staff attraction and retention is often put on the back burner. What many seem to forget is that staff attraction and retention are the key in driving member attraction and retention. To improve the likelihood of staff retention, consider implementing the following recruiting techniques.

Build an ‘Employer of Choice’ brand

  1. Produce staff yearbooks to celebrate staff culture.
  2. Create a private Facebook group for staff to communicate to one another.
  3. Contribute as a brand to the industry and/or community with a solid dose of social responsibility. This will expand their knowledge past day-to-day activities.

Generate leads — Continually search for new employees

  1. Continue to advertise for new staff members. It is key to never stop building your funnel of candidates.
  2. Offer a referral incentive to current employees.
  3. Host information nights quarterly to share company updates with current employees. Make sure to ask current employees to share this information with potential new candidates.

Nurture leads — Keep in contact with potential employees

  1. Begin an email drip to all interviewed candidates. This will allow a relationship to develop with the potential employee.
  2. Invite candidates to attend social functions. The key is to keep potential employees informed as to what is happening within the company.
  3. When a new role become available, ask the potential employee to apply via a direct phone call — make them feel valued and significant.

Present & close

  1. Involve additional club staff in the interviewing process of a potential new employee.
  2. Share a video with the potential employee with the brand’s story as told by the CEO and/or a senior executive.
  3. Don’t be lazy! Call refences and use behavioral testing tools to be thorough during the interview process.

For many, staff turnover is a headache. It slows down the pursuit of revenue growth. The above process was created to help identify “A” list staff members, who will stay longer and develop a plan to further improve growth revenue.

 

Emmett Williams is the president of MYZONE. For more information call 312-870-4800 or email Emmett.williams@myzone.org.

Tags: hiringHRrecruiting
Previous Post

The Biomarker Boom

Next Post

How to Launch a Club Rewards Program

Emmett Williams

Emmett Williams

Related Posts

texting tips
Marketing & Sales

Smart Texting Tips to Connect Leads and Goals 

June 5, 2023
leaderboards
Programming

Unleashing the Power of Leaderboards

June 5, 2023
creating careers
Supplier Voice

Creating Careers: Pay Me, Grow Me, Respect Me

May 5, 2023
maintenance checks
Operations

Proactive vs. Reactive Strength Maintenance Checks

April 6, 2023
Software Costs
Supplier Voice

Better Understanding Your Club’s True Software Costs

April 6, 2023
Skeletal Muscle Mass
Programming

Skeletal Muscle Mass: The Most Important Body Composition Metric

April 6, 2023
Next Post
rewards

How to Launch a Club Rewards Program

Comments 1

  1. Jacques says:
    7 years ago

    Well said Emmett.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

June Issue 2023

June 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In