According to Eric Buckner, the owner and CEO of 10 Fitness in Arkansas, you’re never as good at billing as you think you are. That is why they partnered with ABC Financial to handle billing and a number of other management aspects of the club’s business.
Here, Buckner shares more benefits of their partnership with ABC Financial.
CS: How were you introduced to ABC Financial, and why did you decide to partner with them over other CMS providers?
EB: We are in ABC’s local market, so one day I got a call from Paul Schaller, the president of ABC, inviting me to lunch. I accepted. Then Jim Botin (the owner of ABC) tagged along. We had a nice conversation. They didn’t try to “sell” me. But over the next year or so, we built a relationship. I eventually needed a full-service billing company, so ABC was my first call.
CS: What are the benefits to your business as a result of this partnership?
EB: They are great at what they do. On top of that they have helped me network with other operators in the country at continually getting better.
CS: Are there any benefits to your members?
EB: A few years ago, we got comfortable and complacent. Paul was a good enough friend to challenge us to improve and not let success make us lazy. That conversation led to us remodeling our clubs, replacing older equipment, improving the cleanliness of the clubs, and just generally improving every aspect of our business. Our customers have a better experience because ABC cared enough to be honest with us.
CS: Have you been pleasantly surprised by working with ABC Financial in any way?
EB: They are great at what they do, but beyond that the relationship, friendship and desire to see us succeed has been really great.
CS: What else can you tell other club owners about the benefits of working with ABC Financial?
EB: You aren’t as good at billing as you think you are. Focus on providing a great customer experience, and let a real billing company do what they do best.
For more information on ABC Financial and how it can benefit your business, click the banner below:
