• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Industry Buzz: Jon Brady’s Thoughts on IHRSA 2017

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
March 15, 2017
in Column, Industry Buzz
0
trends
Share on FacebookShare on LinkedIn

Last week, IHRSA’s 36th annual convention and trade show came to end. On Friday and Saturday thousands of fitness professionals from around the U.S. returned to their home bases to implement the things they learned and reveal the products they purchased on the trade show floor.

Now that we’ve had some time to reflect on the past week, what were some of the common trends witnessed at the show? According to Jon Brady, the COO of Midtown Athletic Clubs, the trend of “experiences” was a profound one.

“I think the focus is really on experiences,” said Brady. “People are now looking for more and more from their clubs. I think this has been sort of the boutique trend over the past few years, anyway. Really it brought home that people are looking for an experience — they want to walk in and walk away feeling like they’ve done something that is valuable to their time.”

According to Brady, an important aspect to creating a great experience for members is ensuring you have good people. “Do we have good people? People who are in it for the right reasons? People who are motivated to go above and beyond? Motivated to help people and useful to the members?” asked Brady. “I think that was one of the interesting things that I saw just from listening and talking people at the show.”

Brady also noticed that this year, there weren’t as many new products launched as in year’s past. Even with the manufacturers he saw, the focus was on improving the experience for the user, versus innovating a new product.

“I think the focus really is coming back to — even for the manufacturers — what’s the experience like for the user? How do we support, how do we help and transform the user experience with the operator?” said Brady. “We’re seeing that in the conversations we’re having with manufacturers. They’re coming to us and saying, ‘OK, how do we help you with your retention? How do we help you engage your members. How do we help you service your membership better?’”

Although there weren’t necessarily never-before-seen products at the show, Brady did say aqua fit boards like Glide Fit and BOGA caught his eye, in addition to Strong by Zumba.

Ultimately, Brady explained experiences were the top theme. “I do wonder if we’ve tapped out how many different ways you can move on a piece of equipment,” he said.

Tags: aqua fitnessCardio EquipmentIHRSA 2017trade showtrendsZumba
Previous Post

Master Lock Debuts New Electronic Built-in Lock at IHRSA 2017

Next Post

Operations: Proven Networking Strategies

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Gen Z Members
Column

Create Meaningful Experiences for Your Gen Z Members

September 18, 2023
How To Human
Column

How to Human – Part 1

September 11, 2023
Hospitality
Column

The Importance of Hospitality in the Fitness Industry

September 5, 2023
Retreat
Column

5 Things I’m Looking Forward to at the 2023 Leadership Retreat

September 1, 2023
diet and exercise
Column

Diet and Exercise: The A Team

August 28, 2023
Full-Price Programs
Column

Selling Full-Price Programs During Slow Times

August 21, 2023
Next Post
networking

Operations: Proven Networking Strategies

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In