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VFP Tests New Platform, Announces New Hire


VFP has been hard at work for the last two years developing, refining, and testing its new platform, and is now ready to introduce the new platform, VFP+, to the industry.

The new VFP+ features a lead generation tool, a digital guest registry, a digital enrollment, a best in class CRM, a membership sales tool, a personal training sales tool, a digital welcome kit, and verified fitness challenge platform.

The VFP+ platform will seamlessly integrate all the data, reporting, and management tools into one central location — the VFP Data Box.

Daron Allen, President & CEO of VFP, also announced the hiring of Kevin Bryant to their sales team. “We are extremely excited about the addition of Mr. Bryant to our sales/consulting team, and the timing could not be better,” said Allen.

2018 will be a tremendous growth year for VFP, and Bryant’s background and relationships will be a significant key to that growth.

Bryant is a fitness industry icon who has been involved in every aspect of the industry, as a health club owner, manager, and vendor. Bryant has been a part of this industry for over 40 years and has built a reputation as a consummate professional.

Bryant’s role within the company will be that of a solution guide, working with club owners to find the best technology solutions to increase their facilities’ efficiency, productivity, and profitability.

“Kevin is a man with the passion to impact the fitness and wellness sectors, and his mission fits ours perfectly,” said Daron Allen.

Contact Bryant or VFP at VFP.us or 877.837.1212.



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