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Aviron Tough Series Rower Offers Solution to Engaging Members


Members — especially Millennials — value a connected, collaborative and competitive experience. As a result, they’re gravitating more towards boutique gyms that offer specialized classes, such as CrossFit or indoor cycling. These group classes open the door for both the collaboration and competition that members crave.

How can you replicate this experience in your health club?

Aviron Interactive Inc. is offering a solution with its first product, the Tough Series Rower — a technology-enhanced rower that aims to sustain member interest by bringing a more engaging experience to traditional fitness.

The Tough Series Rower features a 21.5-inch HD touchscreen and a network that allows members to compete in exciting challenges with friends and strangers, either right next to them or anywhere around the world. Challenges include Grand Prix, an exhilarating 10-player race, and Zombie Apocalypse, an intense thriller that can be played with five friends.

The competitive aspect of the challenges encourages members to push themselves in their daily workouts. Research shows that competition increases workout attendance by 90% and improves workout performance by 107%.

If competing with someone else is not your style, the rower is equipped with an advanced artificial intelligence system that’s designed to push members’ limits. And if a more casual workout is preferred, Aviron also features non-competitive challenges that are focused entirely on self-improvement.

Members can keep track of their success as the Aviron rower compiles a complete history of all workouts. And because Aviron is focused on community, members can share these stats within the Aviron network and on social media for a true sense of competition and motivation.

Canadian Olympic rower Morgan Jarvis, who competed as part of Team Canada in 2012, tested out the rower. He said, “Aviron Interactive is making a fantastic product that should appeal to anyone wanting to be active and have fun doing it. Rowing has long needed something like this to make training fun. As a pretty experienced rower, I was really impressed with the feel of the fly wheel. In many ways, it actually has a more real water-like feel to it than other [rowers]. I expect this will appeal to not only those wanting to have fun keeping fit in the gym and at home, but to competitive rowers as well needing to keep motivated training in the off season.”

For more information visit http://www.avironactive.com/.


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