• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Vendor Content Supplier Voice

Authentic Connections, Loyal Consumers

Epsilon by Epsilon
August 7, 2019
in Supplier Voice
0
customers
Share on FacebookShare on LinkedIn

When you make a slight adjustment to your workout, you see results. The same is true of your marketing strategy. Your consumers are craving connections and want brands to speak to them, not at them. Understanding the wants and needs of your member base on a more personal level will help you build loyalty that lasts.

By making people the center of your marketing efforts, you can utilize data and technology to help make your brand feel personal and purposeful. According to MarketingProfs, personalization is the key to success, leading to an average increase of 19% in sales. Each time you connect with customers, they have the power to listen, engage and share with friends, or to ignore, unfollow, or unsubscribe. It’s up to marketers to make these interactions matter.

Let’s say the majority of your members fall into the middle age demographic. However, within that age group, with a more thorough analysis, you can further divide your members based on income level, size of family, where they are located, and more. These characteristics inform how each subset buys, shops and acts.

Now, instead of one middle age demographic, you may discover you have three specific types of middle age members: those who fall into a low cost spending group, a mid-tier group and a high-end group. Each group has a different set of needs you can identify. Further, the way you connect with your middle age members will be different from the way you would connect with other members, like younger millennials.

Nevertheless, demographics are only one piece of the puzzle. Another important aspect to consider is sending these messages to your members or prospects when they are receptive to hearing it.

Don’t wait for customers to come to you. Go to where they are spending their time: on the radio while driving, on social media with their phone, while they are working out at your club, at their desktops reading news or watching videos, and at home, when they are opening their mail. You can connect with them by being in the places they are and speaking to them about the things that matter most.

By optimizing every interaction, every time, you will keep the members you have and attract new, loyal members you want. If you send out a one-size-fits-all message, you may end up being irrelevant, confusing or unwanted.

However, if you spend time knowing who your customers are and connecting with them on their terms, you will establish a relationship that will last. Moreover, you will love the results.

Cheryl Barnett is the vice president of client services at Epsilon. She can be reached at Cheryl.Barnett@Epsilon.com or 858.900.3628.

Stay ahead in the fitness industry with exclusive updates!

Tags: Epsilonmember relationshipssupplier voice
Previous Post

Add Dryer Vent Maintenance to Your Safety Routine

Next Post

6 Components of Successful Text Campaigns

Epsilon

Epsilon

Related Posts

click to cancel
Supplier Voice

Preparing for Click to Cancel

June 16, 2025
Competition
Programming

Challenges and Contests: The Power of Healthy Competition

June 16, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
personalization
Supplier Voice

Personalization and its Key Role in Member Experience

May 5, 2025
Next Post
text campaigns

6 Components of Successful Text Campaigns

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.