In today’s landscape, there are seemingly endless options for club management software (CMS) available with new providers continually popping up. While many software options boast similar functionality, there are often differences in the details of what is provided, how much it may cost, and the integration into your business.
Fundamentally, CMS systematically allows you to manage your members and their relationships with you. This can include class schedules, member visit tracking, administrative tasks, billing and payment information, and data analytics on the overall health and activity of your business. At the core, CMS should reduce administrative time, allowing your staff to spend more time with your members and less time in the back office, and should inform the strategy for your operations.
Selecting CMS with these features can help you retain members, run your business and increase revenue:
Online Sign Up: Reducing friction of signing up for a gym membership is the first step in a seamless end-to-end member experience.
Member Self Service: Booking classes and updating payment information puts the power in the hands of your members, while saving you administrative time.
Integrated Payments: An integrated payments solution streamlines administrative tasks, reduces risk of inaccurate data and saves money on business management. This solution provides insights on the individual accounts of your members and enables real-time access control.
Value-Added Services: Solutions with value-added services and support that automatically follow up with members who are at risk of leaving due to failed or missed payments will help you operate profitably.
Data Security: This is essential and impacts satisfaction and retention rates. Choose a platform with high security standards to ensure your members’ data is safe.
Partnership: A partner that has experience from being in your shoes knows best how to help in the hardest and most rewarding moments.
Finally, know your business strategy before you buy so you can be sure the solution you choose is suitable for your needs.
Ashley Gibson is the senior director of global brand marketing and strategy at TSG. She can be reached at ashley.g@transactionservices.global for additional insight about gym management software and payments solutions.
