• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Re-Energizing and Engaging Members During Warm Weather Months

Andrew Evenson by Andrew Evenson
August 2, 2019
in In Print, Solutions On
0
Re-Energizing and Engaging Members During Warm Weather Months
Share on FacebookShare on LinkedIn

In the depths of winter when rain or worse keeps your club members indoors, your gym is busy and classes may have wait lists. Same after the holidays and the beginning of the year, when everyone’s looking for a fresh start. But right now, in the middle of summer, when the lure of the beach and outdoors is at its peak, it can be much harder to keep members engaged, or frankly, in the club.

The answer can’t lie with over scheduled instructors and managers with a million things to do. But the efficiency, automation and diversity of on-demand, digital fitness content can really be a summer saver, and help re-engage members for the rest of the year.

Here’s how to get the most out of it.

Offer it Everywhere for Total Member Immersion

Members new to digital fitness should be able to engage with it everywhere. Surround them with possibilities — stream a workout or wind down on their own device, tap a touch screen kiosk at the club to get personal instruction, or try a new class or workout in an off-peak moment when the studio’s not in session.

Maximize Studio Downtime

Studio downtime should be streaming up-time. Off peak, early, late and between live classes, a quiet studio can be an excellent tool to help members test out a new class, practice yoga moves with digital instruction or select any type or level of workout from beginner to advanced, or core toning to high intensity. Keeping studios busy with live and virtual classes offers members more and positions your club as a tech-forward environment where possibilities are endless.

Engage New or Nervous Members to Get Involved

Not every member wants to be up front with an instructor. Some don’t even want to be seen. The idea of joining a new or more advanced live class keeps them out of the class altogether, on the sidelines and at risk of leaving the club. But giving members the tools and digital content to try an activity for themselves on their own schedules and in relative privacy is an effortless way to enhance the experience and engagement of every member, no matter where they are on their fitness journey. 

Live Class + Digital Class = the Perfect Combo

Lastly, the best instructors understand what digital classes and workouts can do for their live class participants. Members can build on what they learn in class with digital “practice” — a re-run of the workouts, exercises and moves they used in a live session. Or instructors can recommend digital workouts specific to helping with things like balance, flexibility, muscle group strengthening, conditioning or stretching. This is an easy win for an instructor to provide additional value without additional time, and an opportunity to really build a member’s understanding and enthusiasm of the class content.

Andrew Evenson is senior director of operations and brand strategy at FitnessOnDemand. He can be contacted at aevenson@fitnessondemand247.com. Learn more at fitnessondemand247.com.

Tags: August 2019Digital Fitnessmember engagementonline fitnessProgrammingsummer programs
Previous Post

Reduce Your Administrative Time Through CMS

Next Post

Offering Teen Fitness Programs This Summer? Watch Your Risk Exposure

Andrew Evenson

Andrew Evenson

Related Posts

Issue of Inspiration
Cover Story

108 Ideas: The Annual Issue of Inspiration

May 5, 2023
health and fitness industry
Solutions On

Time for the Health and Fitness Industry to Shine 

May 5, 2023
Expert Tips on Retaining Your Gym Members
Solutions On

Expert Tips on Retaining Your Gym Members

May 5, 2023
recovery solutions
Solutions On

Recovery Solutions for Health Clubs

May 5, 2023
Younger Members
Solutions On

Younger Members: Your Club’s Next Big Opportunity

May 5, 2023
personalized nutrition
Features

The Rise of Personalized Nutrition

April 4, 2023
Next Post
Offering Teen Fitness Programs This Summer? Watch Your Risk Exposure

Offering Teen Fitness Programs This Summer? Watch Your Risk Exposure

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

May Issue 2023

May 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In