Member management software is essential for daily club operation, and Exerp is an industry-leading software solution. Here, Daniel Glyde, the chief technology officer of PureGym, shares why PureGym partnered with Exerp and how it was been a differentiator for the brand:
DG: We were already on a high growth trajectory when we set out to identify a member management system partner in 2013 that would share our vision and grow with us. Exerp was able to demonstrate how it could facilitate this need with its market leading product and experienced in-house engineering teams.
Why did you decide to partner with Exerp over other technology companies? We were already on a high growth trajectory when we set out to identify a member management system partner in 2013 that would share our vision and grow with us. Exerp was able to demonstrate how it could facilitate this need with its market leading product and experienced in-house engineering teams.
DG: The website and mobile app are differentiators for our business, which creates demand for our in-house engineering team. Therefore, it is of paramount importance to have partners that are able to support our rapid development processes. Exerp is able to provide this through the ability of its engineers to work closely with PureGym engineers from the very start of a new feature’s development.
DG: There are three main elements of the Exerp system that we utilize. First, the client application enables member services to assist with queries efficiently, and the configuration team can set up new clubs, products and pricing in real-time. Second, the reporting capability provides finance colleagues with a detailed view of data, providing valuable insight. And third, the API enables the websites and mobile apps to communicate with Exerp, reducing the amount of complex logic required in the customer-facing applications.
DG: We provide and will continue to provide an excellent digital experience for our customers. This makes us a demanding client for Exerp. However, Rune, our account manager, is a credit to Exerp. He understands our business model, has a detailed understanding of what their IT team is working on, and is able to facilitate access to Exerp’s engineers to work through creative solutions to complex problems.
DG: To move quickly, develop the business model and be a disruptor, it is vital to select a management system partner like Exerp that can work with your engineering teams at a pace that doesn’t impact your progression to provide a great experience for increasingly demanding and discerning customers.