Stand out among a sea of competitors with glowing client reviews. Asking your gym members to write reviews is essential if you want to build your brand and increase your customer base. In our extremely digitized world, many look online and read reviews before they try out a new class or service. This is why building your business’s credibility is of the utmost importance by requesting feedback.
One of the first ways you can approach this is by simplifying the process for your customers and asking for reviews at opportune moments. Often, people are hesitant to leave a review because they believe it will be tedious and time-consuming. Save them the time of having to search for a secondary source by putting direct links into your review platforms.
You can also simplify the process by providing a mobile option. It’s also important to catch your clients on a high, so they can write strong reviews. This can be done through automated marketing, where emails are automatically sent to clients when they have attended a class or tagged your gym on social media. Nothing will build your credibility like this can.
Another effective way to get more reviews is to show your appreciation by providing rewards as an incentive. Incorporating a rewards program is a great way to do this. By allowing your clients to earn rewards for writing reviews on social media, in addition to buying merchandise, referring friends and more, they will be more motivated to leave their feedback. With enticing rewards, such as free classes and merchandise, your clients will be eager to write reviews to accumulate points.
Once you receive online reviews, it’s very important to be responsive. Show your clients they are heard by acknowledging their praise or concerns. Not only will this help you build a connection to your audience, but it will help you create a community of loyal customers.
Negative reviews are an inevitable part of running a business, so it’s very important to prepare yourself for receiving such feedback. Do not ignore these reviews, and make it a point to respond to them as well. By acknowledging your faults online, you will build your brand’s credibility and sense of professionalism.
Now that you have received reviews, share them across the web. Make your brand stand out by using your social media platforms to highlight this content. Soon, your community will be buzzing and your reputation will soar.
Len Fridman is the co-founder and CEO of WellnessLiving. For more information contact discover@wellnessliving.com or call 888.668.7728.
