Erica Barnes, the director of partnership for NinjaZone, shares how youth fitness can boost your bottom line.
Are you looking to boost your revenue by diversifying your fitness center’s offerings? Are you ready to convert underutilized space and expand your client base? Oh yeah, we knew it. Let’s talk about how adding youth fitness programs could be the game-changer you’re looking for.
Increase Your Family Memberships. Youth programs bring families through your doors. Period. A one-stop-shop for the whole family? Say no more. Parents love centers that cater to all ages, and with fun, action-packed classes, kids can start their own fitness journey early. Happy kids lead to happy parents — and more memberships.
Steady, Year-Round Revenue. By offering programs that keep kids active, engaged and excited, you create consistent revenue opportunities. Seasonal sports can be hit-or-miss, but a structured, progressive system (that’s weather-proof) keeps families coming back week after week, year-round.
Fill Underutilized Spaces with Kids. Youth programs can take advantage of times and spaces in your facility that may otherwise be empty. You just have to find the right one to offer. A program that has a ready to go curriculum with portable equipment that can be set up in racquetball courts, multipurpose spaces or even basketball courts is the way to go. You can turn mornings, afternoons and weekends into revenue-driving opportunities, ensuring that each and every square foot is contributing to your bottom line.
Build Community and Loyalty. If we know one thing, we know that parents talk. Word can spread pretty fast when a fitness center provides a well-rounded experience for families. With a program that focuses on things like fun, fitness and life skills, you’ll be creating a community of loyal members who will see your center as their go-to place for the whole family.
Kids are the Future of Your Business. Investing in youth programming now means you’re investing in the future. As families grow, your fitness center becomes a fixture in their lives, ensuring long-term growth and sustainability. Revenue that you can count on to continue investing in your business, employees and your members.
So, you might be thinking, where the heck do I start? Here’s what to look for. Look for programming that is low-risk and high margins — a turnkey youth fitness program that can be easily integrated into your facility, with complete systems and staff training modules ready to go. You need someone to do the heavy lifting for you, period.
Youth fitness is the move your business needs to make.
