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Exciting Releases for 2020: Cool Products


Normally, this would be the part of the year where we share the cool products you may have missed at IHRSA 2020. In light of the tradeshow being canceled, we still wanted to bring you a roundup of the cool products that would have been on display — the products you need to pay attention to. Use this “Cool Products” guide for a peek at some of the top equipment, services and products in the fitness industry.

Aktiv Solutions

Aktiv® TV is a Multi-Channel content management and distribution platform that delivers robust programming and coveted third-party digital content into any training environment with ease. Offer your members fully automated, exceptional workout experiences — from HIIT to recovery to yoga — without the burden of internal development. Feature your brand, color theme, or even produce and upload your own content.

888.895.0547 — aktivsolutions.cominfo@aktivsolutions.com


Alaris provides a kiosk check-in platform for kid’s club, guest registration and group fitness classes. Customized for each club, the system provides a streamlined experience for members and extensive data-tracking for management and staff. Alaris is also integrated with the leading health cub management software, including ABC Financial, Motionsoft and Club Automation.

415.735.1684 — alaris.cloudinfo@alaris-us.com

AV Now Fitness Sound

Introducing the E-mic ‘XL’ Fitness Headset Microphone featuring a half-inch longer boom than a standard E-mic. The best-selling E-mics are designed specifically for group exercise. E-mic XL is ideal for instructors who need a slightly longer boom arm. Black with blue trim. Connectors for all popular bodypack transmitters. Fitness-rated for 21 classes per week.

800.491.6874 — avnow.comsales@avnow.com


The new Cascade Climber offers an exceptional time efficient, low impact calorie intensive workout. Smooth and easy to use, users climb at their own pace with an upper body movement for total body exercise. Great for high intensity cardio training, the Cascade Climber is also effective for injury rehabilitation.

425.402.4062 x 105 — cascadehealthandfitness.comj.kennedy@cascadehealthandfitness.com

Club OS

Club OS is the leading sales and retention solution in the fitness industry. Developed specifically for fitness businesses, Club OS is equally effective to empower a stand-alone fitness center or to unify the efforts of an enterprise organization. Software features include prospecting tools, billing partner integration, scheduled prospect and member marketing tools, and automated touchpoints.

888.812.2158 — club-os.comhello@club-os.com

Crunch Fitness

Get in on the gym floor of the fastest growing full-size fitness franchise. Crunch Fitness is rapidly expanding with over 300 open locations, commitments to open 1,000-plus franchise locations and over 1 million members worldwide. Crunch gyms, the originators of the “No Judgments” philosophy known for making serious fitness fun, currently operate in 29 states and five countries.

800.669.7162 — crunchfranchise.com


Easalytics is a data visualization and analytics platform that provides insights into member behaviors which empowers club owners on ways to improve club engagement, member attrition, revenue performance, new member acquisitions and lifetime membership value across all your locations.

860.785.8050 — easalytics.cominfo@easalytics.com

Spirit Fitness/Dyaco International

This bike embodies the soul of an athlete. Beautifully crafted monocoque frame with natural flex and a drive system that delivers the feel of an outdoor bike. Innovative, push-button electronic shifting provides precise resistance adjustments. Self-generating motor powers the intelligent, cockpit-style. All brought to you by the inventor of indoor cycling, Johnny G.

760.501.1314 — johnnygspiritbike.comb.brown@dyaco.com


The Epsilon Growth Engine is a combination of data, strategy, creative and media that provides the ideal communication to your fitness clients, when they are most receptive to taking it in. Epsilon helps a vast portfolio of fitness brands achieve marketing results. Through an omnichannel approach that utilizes email, direct mail and digital media, we’ll help you create one-to-one conversations that enhance engagement, increase loyalty and deliver ROI. To learn more contact us at sales_team@epsilon.com.



FitnessEMS is software as a service and consulting service specifically for the fitness industry. The solution was born in the fitness industry 25 years ago offering equipment repair, delivery and maintenance. They have carefully curated best practices, creating a template for health club organizations to manage or operate successful — even profitable — equipment/facility management departments.

770.807.3026 — sales@fitnessems.com


Selected by 4,000-plus clubs as the best CRM in the industry. GymSales automation-enhanced lead and sales management software empowers fitness, health and wellness facilities to connect with and engage more customers with less effort. Integrated and bundled with performance monitoring, it’s the club’s complete solution to work smarter and grow faster.

855.855.2977 — gymsales.netus@gymsales.net


Cleaner and safer equipment = the new normal! GymValet is a unique holder specifically designed to attach equipment cleaning/sanitizing supplies directly onto cardio and strength equipment, or nearby walls/railings/posts. GymValet positions cleaning supplies within arm’s-reach of every piece of equipment, better ensuring that equipment surfaces are cleaned/sanitized immediately before/after use to help prevent user-to-user germ/virus transmission.

216.378.4298 — gymvalet.combruce@gymvalet.com


HydroMassage Beds and Lounges help boost premium membership sales and attract new members with an alternative form of massage. HydroMassage feels great on sore, tired muscles. Clubs with the best usage rates create HydroMassage Zones; multiple units in a semi-private room. The 2019 HydroMassage Lounge 440X is the most advanced water massage technology ever produced.

727.536.5566 — hydromassage.cominfo@hydromassage.com


Infinite30 is the breakthrough weight loss program that combines rapid, immediate safe weight loss with a personalized maintenance plan and ongoing resources. We help our members lose weight, develop a permanent weight loss plan specific for them, and stay involved and engaged to help members maintain and embrace their healthy weight and lifestyle.

919.263.1450 — infinite30.cominfo@infinite30.com

Jonas Fitness

Jonas Fitness’ club management software provides operators the right tools to attract new members, boost retention and increase collectability. Our intuitive, API-integrated software and payments platform allows you to quickly check in a member, process payments and manage your staff.

888.590.0026 — jonasfitness.comsalesinfo@jonasfitness.com


Global fitness pioneer LES MILLS® brings unparalleled group fitness workouts to new audiences with cinematic virtual programming. Grow membership and increase attendance with off-peak virtual class options. Discover how LES MILLS® Virtual can transform your club ROI.

844.LES.MILLS — lesmills.com/us/clubs-and-facilities/virtual


Designed to meet the coverage needs of the health and fitness industry, Markel’s health club program offers a range of competitive insurance coverages and services that address the unique risks of fitness clubs and studios. We are also the industry’s leading provider of professional liability coverage for group exercise instructors and personal trainers. General coverages include: abuse and molestation, business income, business property, general liability, workers compensation, online quoting and more.

888.245.3495 — healthclubs@markel.commarkelinsurance.com/health-clubs

Matrix Fitness

PERFORMANCE PLUS TREADMILL: Our exceptional treadmill sets a new standard with a shock-absorbing slat-belt and a high-efficiency drive that make even the most intense runs feel comfortable, solid and smooth, lasting up to 100,000 miles in the most intense environments. Despite this incredible evolution of technology, service and maintenance have never been easier.

608.839.8686 — matrixfitness.com


MXM utilizes the world’s best customer experience management technology to help clubs understand the entire member journey and enable continuous improvement of your product and increased loyalty from your members. Improve the things that count and celebrate what members love.

509.888.5636 — mxmetrics.cominfo@mxmetrics.com


Myzone’s MZ-3 is the most relevant and versatile fitness tracker on the market, using Bluetooth, ANT+ and Analogue technology to provide real-time feedback on a user’s heart rate, calories burned and effort exerted. The MZ-3 offers multi-functional features that help users track workouts, stay motivated and set goals to get the maximum result from the effort they put in.

312.870.4800 — myzone.orgbd@myzone.org


OCS PRO ELECTRONIC TOUCH LOCKER LOCK: Ojmar has a 100-year proven track record of reliability and performance that we’ve applied to our new OCS Pro. This lock has the latest touch technology keypad along with enhanced features and a state-of-the-art design. With up to 5 years of battery life, the lock can be used in Free and Assigned modes and offers many advanced features.

949.419.6776 — ojmar.comsalesus@ojmar.com

Paramount Acceptance

Paramount Acceptance is a full-service software provider, which means you receive full service in good times and bad. Our customer service, technical support and client service teams are fully trained to take care of you and your business anytime, anywhere. Likewise, our software is available and fully operational 24/7. When hard times come, Paramount is here for you.

800.316.4444 — gymsoftware.comsales@paramountacceptance.com


The new Polar H9 is built on Polar’s legacy of gold standard heart rate technology. The Polar can connect to multiple devices at the same time through Bluetooth, ANT+ and 5 kHz connectivity, making it ideal for health clubs. Only the Polar H9 provides gold standard accuracy and reliability at an affordable price.

516.364.0400 x 3077 — polar.com/polarclubhealthclub.division@polar.com

Power Plate

The ultimate in accelerated training, the Power Plate pro7 is top of the line for professional preparation and recovery. Improve the efficiency and effectiveness of restorative fitness using whole-body vibration techniques, intuitive integrated touch screen and virtual trainer with Prepare Recover software for hundreds of preprogrammed workouts.

877.877.5283 — powerplate.cominfo@powerplate.com

Radiant Electric Heat

CeramiCircuit™ Radiant Panels are the healthy choice for hot yoga and high heat performance training. Radiant Electric Heat is the No. 1 supplier of heating systems for the demanding high-heat environments in today’s top health clubs, training facilities and studios. Panels are available for both drywall and drop ceiling installation.

800.774.4450 — electricheat.comsales@electricheat.com

TAG Digital Marketing (TAG)

TAG Digital Marketing (TAG), a leader in digital marketing for the fitness industry since 1999, specializes in helping clubs attract new members using every digital channel; and with tagJOINTM — a revolutionary online enrollment system — TAG can help you increase online membership sales. With services like SEO, PPC advertising, social media, reputation protection, and mobile internet marketing, TAG navigates clubs through the complex and interconnected digital world — and helps them eliminate wasted traditional media spend.

407.398.6629 — tagdigitalmarketing.comsales@tbsworks.com


Theragun provides full recovery solutions to help individuals improve their health and well-being, while also enabling health clubs to scale and evolve. Theragun devices are the most powerful, durable and fully customizable deep muscle treatment device on the market. The scientifically-calibrated (16mm amplitude/40 percussions per second) combination of depth and speed work to stimulate blood flow, accelerate recovery, and release everyday tension. Theragun can live in a gym as a standalone recovery solution while also seamlessly integrating into existing in-house programming.


TRIBE Team Training

TRIBE Team Training® is the global leader in providing small group personal training (Team Training) solutions. We offer fitness facilities a turn-key team training (SGT) solution with a proven business model, allowing the organization to focus on the business metrics, while knowing members have a quality program. We provide world-class coach training backed up with cutting-edge programs, on-going education and support, thus creating the best team training department in the world.

514.554.8580 — tribeteamtraining.cominfo@tribeteamtraining.com


The new TRX XD Kevlar® Med Ball is part of an extensive line of TRX XD Kevlar® Functional Training and Strength Tools. Reinforced with DuPont™ Kevlar®, this medicine ball is the toughest, most durable on the market and available in a variety of sizes and weights.

888.878.5348 option 3 — trxtraining.com/commercial/shop-kevlar


TSG enables its clients with intuitive software, integrated payments and value-added services so you can master your business management processes and enhance your customer experience. Combining software with our value-added services improves member retention, enhances your member experience and maximizes revenue. We have delivered our innovative solutions for over 25 years, now serving over 8,200 clients in more than 15 countries.


Upper Hand

Upper Hand’s fitness software simplifies the way studios, clubs and gyms manage their operations, and provides a premium online and mobile booking experience for clients. Configure your studio with marketing automations, recurring membership billing, credit packages, automated payroll and staff scheduling. Accept payments from anywhere, manage retail and more. Get started at getupperhand.com/demo.

317.762.0281 — getupperhand.com/demotim@getupperhand.com


UPshow is a comprehensive member engagement platform built to drive the outcomes that matter most to your club. One small, plug-and-play device transforms your club’s TVs into powerful marketing and entertainment assets. Customize your very own in-club TV network to drive revenue, member retention, new member referrals and other priorities.

855.787.7469 — upshow.tv/fitnessinfo@upshow.tv


The best websites are the perfect combination of art and science. Our fully responsive websites are designed for all devices to ensure that your site looks great and works even better. We also optimize your web pages to make it easier for members to find you on search engines.

888.718.6211 — fitness.upswellmarketing.comgrow@upswellmarketing.com


The Uptivo Heart Rate telemetry platform integrates to ANT+ and Bluetooth Smart HR monitors to provide accurate effort tracking both for individual and group training sessions, with vertical solutions targeted to indoor biking, fit boxing and combat fitness. Real-time monitoring makes workouts competitive and engaging while building a collaborative environment.

+39.0362.1857437 — uptivo.fitinfo@uptivo.fit


SPRINTBOK: Elegance meets functionality — the Sprintbok combines its sustainable hardwood construction with the natural feel of a curved, motorless, treadmill. Exceptionally quiet during use, its cushioned belt reacts instantly to changes in speed and adapts to all running styles. The 17.3-inch touchscreen monitor provides an overview of performance data and workout options.

401.247.7742 — waterrower.comsales@waterrower.com


The Wattbike AtomX gives a fully connected, immersive cycling experience. Smart technology enables seamless third-party connectivity whilst interactive workouts, tests and climb mode are all accessible from the touchscreen performance monitor. AtomX allows riders to automatically change resistance to simulate gradient changes and mimic real climbs from around the world.

800.WOODWAY x 167 — wattbike.comthomsonr@woodway.com

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

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