Genesis Health Clubs has acquired all seven locations of The Athletic Clubs, formerly known as Prairie Life Fitness, across three states.
“Opportunities like this don’t come along very often,” said Rodney Steven II, the president and owner of Genesis Health Clubs, in a statement. “The Athletic Clubs are a strong, amenity-rich organization that fits our model perfectly, and they are present in key markets for us. This helps us to really consolidate and strengthen our footprint in an almost perfect way. You couldn’t make up a better acquisition for us.”
The acquisition strengthens Genesis Health Clubs’ position as the largest fitness provider in the Midwestern U.S., with 57 locations across six states: Colorado, Kansas, Nebraska, Missouri, Oklahoma and Iowa.
Genesis Health Clubs has experienced substantial growth in recent years, doubling in size from 20 clubs to 40 clubs in mid-2016.
Steven predicts more growth could be on the horizon for the fitness brand. “I get calls every day; there are a lot of options out there right now,” he said, in a statement. “If the right opportunity comes along, of course, we’ll seize it. Even so, I’m most focused on consolidating and strengthening the markets we’re already in. We’ve built, rebranded and remodeled so much that it’s time to really focus on being the best operator we possibly can. Show people results and a genuine community, and they’ll be a loyal member for life. Plus, they’ll tell their friends.”
Genesis Health Clubs is owned by Rodney Steven II and his brother Brandon Steven, a successful entrepreneur in the auto industry.
