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On-Demand: Overcoming Negative Media Misconceptions


In partnership with REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.

This week’s topic is “Overcoming Negative Media Misconceptions”

  • PR and communication strategies as an industry
  • What the media gets wrong about the fitness industry
  • Tips for overcoming negative media misconceptions
  • Rebuttals to the recent TIME article painting clubs in a negative light
  • How to build good relationships with the press

This week’s panelists:

  • Moderator: Brent Darden, the founder of Brent Darden Consulting and chair of REX Roundtables
  • Vicki Brick, the CEO of Brick Bodies Fitness Services, Inc.
  • Scott Gillespie, the president of Saco Sport & Fitness
  • Aaron Moore, the director of operations at VIDA Fitness
  • Bill McBride, the co-founder, president and CEO of Active Wellness
  • Blair McHaney, the CEO of MXM and owner of WORX health clubs

Brittany Howard

Brittany is an assistant editor at Peake Media. Reach her at brittany@peakemedia.com

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