FitnessOnDemand (FOD), the leader in premium, on-demand, curated fitness content from the world’s greatest fitness brands, just signed a deal to make the company’s portfolio of classes and workouts available to Everyone Active’s U.K. member base of 500,000 users. The agreement with leading leisure operator, Everyone Active in the United Kingdom, is one of the largest content subscription agreements made by FOD to date and is part of the company’s ongoing growth in overseas markets that include the United Kingdom and Australia.
As part of Everyone Active’s Everyone On Demand product, the new agreement makes 1,000 fitness classes, workouts and wellness content available to both Everyone Active existing and new members via mobile app. All content is entirely free, funded by Everyone Active and provided via FOD’s streaming FLEX product.
The move comes as part of Everyone Active’s commitment to source the best on-demand content to complement onsite classes at every physical center location. In this way no member has to make a choice between the gym and their favorite on-demand session when returning post-lockdown. Classes and workouts include offered content from top fitness gurus and internationally acclaimed brands such as Jillian Michaels, SH1FT, Sweat Factor and Sleek Technique among many others. Members can gain instant access to specific instructor-led classes and workouts that include high-intensity interval training (HIIT) workouts, core programs, yoga, stretch, cycling and many more. Members can access via mobile app wherever they seek to workout, or at any of 190 locations.
“Everyone Active strives to be at the forefront of the leisure market here in the UK,” said Duncan Jefford, the director of Everyone Active. “We reviewed dozens of on-demand platforms and selected FLEX by FitnessOnDemand for its sheer diversity of leading global and U.K. fitness programming, its omnichannel delivery across web and app channels, and especially its content management platform. This particularly provides incredibly useful usage statistics and other data points that help us manage our member programming and understand usage trends across our locations. That functionality really stood out to us as we considered partners.”
FOD’s FLEX product and portfolio is part of an effort by Everyone Active to bring the right, flexible and convenient fitness content and classes to their vast membership during uncertain times when pandemic concerns, as well as changing member usage patterns and needs continue to evolve. FLEX enables club operators to give all, or just select members, based on their membership type, access to hundreds of curated classes, specific workouts, stretches, cooldowns and wellness content from around the world. FLEX can be instantly and easily added to any existing FOD content management program.
“We started work on our FLEX product as far back as early 2019 and launched it, coincidentally, at a time this year when clubs of all sizes really turned up the dial on their member on-demand and digital content offerings,” said Armin Krienke, the director of business development at FOD. “This agreement with Everyone Active represents a trend we’re seeing in our business: the continued growth in our international client base but also larger, enterprise-scale introductions of FLEX that bring the product’s benefits to truly massive and geographically diverse member locations.”
For more information on FitnessOnDemand, the agreement or FLEX by FitnessOnDemand, visit fitnessondemand247.com.
