ABC Financial Rebrands to ABC Fitness Solutions

ABC Fitness Solutions, formerly known as ABC Financial Services, unveiled today a corporate rebranding that reaffirms the company’s commitment to the health and fitness industry, supported by powerful, new club management and member engagement capabilities atop the market-leading billing and payment services ABC is known for.

ABC Fitness Solutions offers the most integrated, configurable solution for health clubs and fitness businesses of all sizes. The comprehensive solution has six modules that make up holistic club management: Member Acquisition, Member Management, Member Engagement, Club Administration, Reporting and Analytics, and Revenue-cycle Management.

“Our reputation for excellence and commitment to customer service has earned us the trust of nearly 16,000 clubs and over 150,000 fitness professionals globally,” said Bill Davis, ABC’s president and CEO. “With the introduction of ABC Fitness Solutions, we are solidifying our unwavering commitment to propel the industry to the next level of fitness. Our holistic club management solution provides leading capabilities for growth, profit center optimization and operational efficiency in an integrated suite that reduces total cost of ownership and simplifies technology operations.”

“And in today’s competitive market, club operators need to differentiate their clubs with a Total Fitness Experience that goes beyond the physical gym and becomes part of their members’ daily lives no matter where they are,” continued Davis. “ABC makes it possible to connect the fitness professional — with all their exercise, nutrition and healthy habits coaching — with the member and gym to create this Total Fitness Experience that helps people achieve their health and fitness goals, as well as helps fitness businesses to achieve their growth and profitability objectives.”

ABC’s expanded offering includes the introduction of its next-generation Revenue-cycle Management (RcM), which has been reimagined to manage any kind of subscription or payment model, whether session-based, one-time, bundled or usage-based. ABC’s RcM 1.0 was generally released in July and RcM 2.0 aims to be ready later this year.

Building on ABC’s stellar reputation for Revenue-cycle Management, support and service, the club management solution is equally supercharged, with the latest addition of “GymSales powered by ABC” as the Member Acquisition module to easily capture, nurture and convert prospective members.

ABC continues to expand the partner network, and introduced ABC Door Access by Openpath as part of the Club Administration module. An integrated access control solution makes it possible for health clubs to implement important hands-free entry that improves safety and sanitation.

The biggest addition to the solution is “Trainerize powered by ABC,” which is the keystone to the new Member Engagement module. Through the tightly integrated mobile and wearable applications, Trainerize delivers virtual and onsite training, nutritional planning and habit coaching — all of which are paramount to being competitive and creating revenue models that are not dependent on gym attendance.

“Clubs and fitness businesses have struggled to integrate and manage all the tools they need for too long,” concluded Davis. “We’re fixing that with a completely integrated holistic club management solution that aligns to each club’s unique operating model, so we can deliver the solutions they need at a price that makes sense, and free up their resources to focus on their club and their members. Our technology extends the club beyond the physical gym and allows our clients to create a differentiated and branded Total Fitness Experience for their members.”

Click here to learn more about ABC Fitness Solutions.