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Member Recovery: Think Bigger in 2021

member recovery

HydroMassage discusses how member recovery has taken on a larger role in balanced, healthy lifestyles in a post-pandemic world.

We’ve all witnessed the surge in demand for member recovery in recent years.

Gone are the days of taking a “no-pain, no-gain” only approach to a workout, as people now are aware of the importance of a balanced, healthy lifestyle including exercise, nutrition, rest, massage, mindfulness and other aspects of wellness.

Club owners quickly took note, and “Recovery Zones” gained traction, with services such as:

  • Water massage beds
  • Percussion therapy/compression
  • Nutrition/smoothie bars
  • Physical therapy
  • Cryotherapy

Recovery Now Means More

However post-COVID, it’s important to think proactively about another important aspect of recovery in 2021.  According to a recent Jefferies study, 56% of people admitted to feeling more stress and 51% experienced more anxiety than they did prior to the pandemic.1

That means, more than half of all members walking through your doors could use a boost to their overall mental health. Exercise is essential, but there’s a big gap that needs to be filled to help members on their journey to living complete, healthy lifestyles.

The Mental Side of Recovery

The good news, is you can help. Many of the recovery services that health clubs have incorporated can have a dual-purpose in both the physical and mental aspects of recovery.

Even on off-days in between workouts, why not invite members back into the club to reduce stress with a massage? Or unwind for a minute with a protein smoothie? How about a good stretch, or swim in the pool?

Yes, helping sore muscles feel better after a good workout is great. But equally as important right now may be that little break in the day you can also offer for mental recovery.

Your Club’s Path to Recovery

Don Murphy of Gold’s Gym Middletown, provides a VIP treatment for his members. “With water massage beds and other recovery services, you are doing a world of good for your members in terms of their health and wellness; physically, emotionally and mentally,” he said. “A massage at the end of their workout goes a long way. Financially speaking, we’ve also had an excellent ROI, which has helped to strengthen and grow our business through additional EFT revenue and an enjoyable service that keeps them coming to the gym.”

Not only are you genuinely helping your members, there’s also a clear path to more club visits, higher retention rates, premium membership upgrades and possibly even opening your doors to a new segment of your local community. All are great ways to help fitness clubs rebound financially in 2021.

Visit the HydroMassage website or call 1-800-699-1008 for more information on how to provide both physical and mental recovery for your members, and help your club generate new revenue.

1 Jefferies.  Health & Wellness Remains Top of Mind in 2021. 


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