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Webinar: Embracing Optionality: How to Capitalize on the Changing Face of Consumer Fitness and Why You Need to Do it Now


After almost two years of off-the-charts growth, innovation and mass disruption across the fitness industry, the shape of our industry’s future is coming into sight. 

As flexibility and adaptability take their place as non-negotiables in the post-COVID consumer fitness experience, fitness businesses are in a unique position to capitalize on this changed industry, but they need to act fast to cement their critical role at the center of the fitness ecosystem.

The first step? Embracing optionality and aligning their business models to work with it, not against it. 

In this webinar, Trainerize Product Specialist and personal trainer Tiffani Bassi will walk through the concept of fitness optionality — what it is, how it’s impacting the role of the fitness businesses and fitness professionals, and how to capitalize on it.

Tiffani will share insider tips and industry insight — gained from Trainerize’s experience working with hundreds of thousands of fitness businesses all around the world — and offer strategic tactics fitness businesses (both brick and mortar and online) can use to become an irreplaceable piece of their clients’ and members’ health and fitness experiences, expand their service offerings and revenue potential, and increase client and member engagement.

You’ll learn: 

-All about the concept of optionality — and your role as fitness business within that ecosystem.
-Tactics to expand services offerings to capitalize on the shifting fitness landscape.
-How to adopt fitness technology to compete with the digital fitness giants.
-How to strengthen client relationships and build client engagement.
-And ultimately, how to center yourself in your clients’ and members’ fitness journeys for the long-term.

Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to reach, engage and motivate more people to change their lives for the better.

Taylor Brown

Taylor Brown is the assistant editor for Club Solutions Magazine. She can be reached at taylor@peakemedia.com

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