• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Club Solutions Institute
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Club Solutions Institute
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Supplier News

How To Manage the Art of Selling Health Club Memberships

Jim Martin by Jim Martin
February 16, 2022
in Supplier News, The Pulse
0
the Art of Selling
Share on FacebookShare on LinkedIn

“How To Manage the Art of Selling Health Club Memberships” is a revolutionary book guaranteed to significantly increase your clubs’ sales immediately. Sales reps will learn how to create a strong relationship with everyone before they go on tour. When sales reps adopt the 20 Solid Gold Standards on Tour, their closing rate will significantly improve — guaranteed.

About the Author

Jim Martin has enjoyed an exciting and highly successful health club career for forty-two years. His roles have included health club sales representative, health club manager, regional sales manager and president of Powerful Promotions Health Club Consultants.

Because of his amazing accomplishments, he has been featured on the covers of three of the largest health club magazines: Club Business Industry, Club Solutions and Peak Performance. He was also voted as one of the top 10 speakers with IHRSA.

Some of his accomplishments include:

  • Netting 1,400 members at three 24-7 clubs in Pennsylvania in just 18 months.
  • Increasing the monthly draft at Franklin Athletic Club in Southfield Michigan — his current club — by $70,000 per month in just seven months. That’s $840,000 yearly with 12-month agreements.

When Martin was asked how he accomplished these amazing numbers, he replied:

  • “I teach my teams how to create a strong relationship quickly with everyone they tour. The first impression is key to making or breaking the sale.”
  • “I give my teams twenty solid gold standards on tour that, if followed and done correctly, will help them have a 65% closing rate on the first visit. Imagine getting almost seven sales when you go on ten tours.”
  • “I teach my teams how to get a minimum of five referrals on each sale, guaranteed.”
  • “My teams are trained on powerful prospecting standards, both in and out of the club daily, which will generate large numbers of qualified prospects.”
  • “I give my sales teams a powerful corporate program called Corp-Fit. Offering corporates this program can generate hundreds of sales in a short period of time.”

In closing, read “How To Manage the Art of Selling Health Club Memberships” and you will acquire these skill sets that will help you significantly increase your sales — guaranteed.

Jim Martin can be reached for consulting at 214.578.8558 or by emailing jam1273@gmail.com.

Stay ahead in the fitness industry with exclusive updates!

Tags: booksHealth club membershipsJim Martinsales repsvendor content
Previous Post

Personal Trainers Have Spoken: Trainerize is No. 1

Next Post

Project 435: The What, the Why and How to Get Involved

Jim Martin

Jim Martin

Related Posts

Crunch McKinney Pilates
Club News

Crunch McKinney to Debut First-Ever HVLP Reformer Pilates Studio as Pilates Participation Skyrockets

December 12, 2025
This Week in the Gym Industry
Club News

This Week in the Gym Industry: Leadership Moves, Luxury Wellness Innovation & Data-Driven Fitness Trends

December 10, 2025
Chris Rondeau joins Panobianco
Club News

Panobianco Sets Itself Up as a Fitness Powerhouse with New Partnership with Chris Rondeau

December 9, 2025
Gen Z 2025
Club News

Gen Z and Community: What Gyms Should Know from Strava’s 2025 Report

December 9, 2025
PureGym New York and New Jersey
Club News

PureGym Accelerates U.S. Growth with New York and New Jersey Expansion

December 8, 2025
Fitness On Demand Partners with Velocity Live
Supplier News

Fitness On Demand Announces Strategic Partnership with Velocity Live, Adding 350+ Premium Workouts to Its Expansive Digital Library 

December 2, 2025
Next Post
Project 435

Project 435: The What, the Why and How to Get Involved

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

November/December Issue 2025

November/December Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Club Solutions Institute
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.