The smartest decisions are data-driven decisions, and MOTUS Consumer Insights delivers the insights your club needs to take its marketing and member engagement to the next level. When Elements Health Clubs, with locations in Oregon, ...
The pandemic has turned the fitness industry upside down. Membership cancellations and account freezes hit record levels, forcing some gyms to close their doors for good. While this is unfortunate, clubs reopening now have an ...
The fitness industry is in a strange spot, caught between a global pandemic, the need to support members and keep businesses running, public health and safety restrictions, and varying reopening phases. To many, it might ...
As fitness professionals, we are in the business of behavior change. Whether it’s getting a sedentary person to move more, helping a sometimes-weekend-warrior develop a regular schedule, or supporting a fat loss client eat more ...
Things have certainly changed, and the “new normal” in the fitness world brought on by COVID-19 should be influencing your communication strategy. The way gyms have been run since their inception is now cause for ...
When the General Data Protection Regulation (GDPR) was first introduced in Europe in 2016, much focus was placed on data privacy worldwide, and similar regulations are slowly being put in place all over the world. ...
Pop quiz: How many zeroes are in a quintillion? If you said 18, congratulations on your impressive mathematical memory (or easy access to Google). Would you believe over 2.5 quintillion bytes of data are generated ...
During the reopening phase of the COVID-19 pandemic, club owners and operators must also contend with increased risk for the presence of Legionella bacteria that is known to cause Legionnaires’ disease. Legionella grows in warm, ...
We’re living in a new world. Nothing about what has occurred since March 15, 2020 could have been predicted or planned for. The fitness industry has been negatively affected by the government mandated closures, and ...
Data — we all know we have a lot of it. But how can you use it to move your club forward? We’ve seen the case studies and reports, but how can you make your ...
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