• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

Genesis Health Clubs Acquires Two VASA Fitness Locations

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
May 10, 2022
in Club News, The Pulse
0
Genesis
Share on FacebookShare on LinkedIn

Genesis Health Clubs has purchased both VASA Fitness locations in Wichita, Kansas. The brand now boasts 57 clubs in six states including Colorado, Kansas, Nebraska, Missouri, Oklahoma and Iowa, making it the largest privately-owned health club organization in the U.S.

According to Genesis, the acquisition of the VASA clubs strengthens the company’s footprint around its home base in Wichita, where its corporate headquarters is based. Genesis now has seven clubs in Wichita, and the company plans to continue its expansion efforts in the metro area moving forward.  

“Genesis is a family-owned business that has operated in Wichita for over 30 years,” said Rodney Steven II, the owner and president of Genesis, in a statement. “We started with one location and grew gradually. Then around six years ago, our company doubled in size overnight. That day, we went from being a local company to a regional one, and put tremendous focus on new markets like Kansas City, Omaha and Tulsa. One by one, we purchased buildings, found strategic acquisitions and remodeled aging clubs into beautiful new facilities. Now we have 57 clubs in six states with nearly 5,000 employees, but we never forgot about where we came from.”

VASA is a high-value, low-priced national chain. As a result, Genesis will make enhancements to the newly acquired clubs so they fit within Genesis’ premier model.

“These clubs will no longer be a low-price model,” explained Steven. “We’ve always built our clubs around a high level of service, and thankfully these clubs have lots of amenities like swimming pools, racquetball and group fitness. Low-cost has its place, but we firmly believe the traditional health club model is best for operators and member experience. We’ll enhance the current pricing model and upgrade the level of service to justify the price. Thankfully for the existing members, Genesis grandfathers rates for the life of all memberships, so they’ll be able to keep using these clubs without any rate increases.”

Genesis Health Club was founded in 1986. In addition to its recent acquisitions, a new location and Blast Off Bay Waterpark are scheduled to open in the coming weeks in Goddard, Kansas.

Tags: acquisitionfeaturedGenesis Health ClubsVASA Fitness
Previous Post

The Vision Behind New York City Fitness Week

Next Post

Paramount Acceptance Exceeds Expectations for Desert Sports & Fitness

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Active Wellness Center
Supplier News

Active Wellness and NorthBay Health Join to Reopen Wellness Center

May 24, 2023
2023 Club Solutions Leadership Summit
Supplier News

Meet the Sponsors of the 2023 Club Solutions Leadership Summit

May 11, 2023
Amped Fitness
Supplier News

Matt Smith Joins Amped Fitness as New Director of Franchise Business Development

April 26, 2023
Strength Training
Club News

Stone Creek Club & Spa Caters to the Rise of Strength Training

April 20, 2023
WellnessSpace Brands
Supplier News

WellnessSpace Brands Implements API Integration to ABC Fitness Solutions

April 5, 2023
body scans
Supplier News

Evolt 360 Hits 1 Million Body Scans with Anytime Fitness

March 30, 2023
Next Post
Paramount

Paramount Acceptance Exceeds Expectations for Desert Sports & Fitness

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

May Issue 2023

May 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In