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Thought Leaders Series: The Latest Marketing & Sales Trends


Thought leaders from a cross-section of the industry share their thoughts on marketing and sales trends.

Included in this topic, sponsored by ASF + Club OS.

  • What marketing messages are proving effective for clubs
  • The shift from fitness messaging to mental health and wellness
  • Sales tactics that actually work
  • Useful marketing and sales technologies

Panelists include:

  • Hiba Abduljawad, the Chief Marketing Officer at Fitness Ventures LLC
  • Donyel Cerceo, the Marketing Director at Merritt Clubs
  • Kory Angelin, the Chief Operating Officer at Volofit
  • Jake McCabe, the Vice President of Marketing at Genesis
  • Allison Rand, the Vice President of Marketing at YouFit

This session is sponsored by ASF + Club OS:

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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