Countless fitness centers across the country have underutilized pools. Many pools are available for member use, but simply aren’t taken advantage of. Or perhaps an aquatics program existed at one time, but the necessary staff aren’t available to run it anymore.
Whatever the reason, this expensive asset often sits unused. Draining and closing the pool is an option. But there’s another option, one that could bring meaningful ancillary revenue to your business.
Swim schools.
Why partner with a swim school? There are a highly reputable swim schools throughout the country, many with years of experience. These schools already have tried-and-true aquatics programs and are often looking for pools to partner with for a location to host their lessons. Partnering with a swim school takes the guesswork out of having an aquatics program and brings ancillary revenue to your business.
Key benefits include:
- A meaningful, ancillary revenue stream leveraging a typically underutilized asset.
- A positive and measurable social impact — at the local community level and even nationally, depending on the swim school you partner with.
- Phenomenal exposure for your business, bringing new traffic through your doors.
- Cross-promotional marketing opportunities.
- A built-in halo effect from offering life-saving water survival skills.
Interested in taking the next step? Research the premier swim schools in your area and make contact. You want to make sure your partner offers comprehensive insurance coverage, meaning no risk to you. In your facility, you’ll want to ensure they have a limited footprint both in terms of space and time, typically starting at 12 to 15 hours per week. In return, you will need to provide a well-maintained pool — clean, warm, chemically balanced — along with space to run the swim school operation during their allotted hours.
