EGYM, a leading global fitness technology company, has grown 200% year over year and has plans to more than double their North America footprint in 2023. To continue their fast-paced expansion, EGYM has added Alisa Anderson as their senior sales executive of the Western Region. Anderson, with 30+ years of experience in the health and wellness industry, will focus on growing EGYM’s Commercial and Boutique segments.
“Coming out of the pandemic, EGYM N.A. has experienced strong growth due to our industry leading technology ecosystem, ‘smart’ workout equipment, strong partner relationships and continued commitment to innovation. In order to capitalize on that momentum going into 2023 and beyond, I’m pleased to welcome Alisa Anderson to our Commercial and Boutique sales team,” said Dana Milkie, the general manager of EGYM N.A. “Alisa’s deep experience, business development mindset and commitment to helping clubs and studios succeed make her a perfect fit.”
“I’m excited to be a part of the EGYM family because I believe that the intersection of technology and fitness is the key to creating the healthiest versions of ourselves,” said Anderson. “As a society, we spend countless hours using technology to optimize our daily processes. EGYM uses those same principles to innovate the way we view personal wellness.”
As consumers are increasingly looking to use technology to support their fitness goals and healthy lifestyle, EGYM’s worldwide user base is growing rapidly with millions of active users tracking their wellness and performance everyday with EGYM.
Currently, 13,000 gyms worldwide use EGYM products and services with EGYM Smart Strength and Smart Flex equipment in use in over 2,000 fitness and health facilities. And EGYM Business connects over 3,000 corporate customers with over 1.3 million employees to over 4,500 gyms, sports and health facilities.
EGYM entered the North America market in 2018 with a mission to provide fitness solutions for operators, trainers, and members. Since then, EGYM North America has become an integral part of the global business strategy to provide tech-enabled workout experiences to commercial, boutique, enterprise and non-profit organizations in the United States.
About Alisa Anderson
With over three decades of sales and leadership experience full of endless learning opportunities, Alisa Anderson has a driven business development mindset, deep commitment to her customers, and a passion to change the world one person at a time. She has spent not only her career, but also her personal life being an advocate for fitness and wellness. She enjoys traveling, having visited 24 countries and asserting that these experiences have shaped her global worldview. When she isn’t out exploring, she spends her time reading, paddle boarding, boxing, lifting weights, volunteering, learning new things, and seeking new adventures every day at home with her family.
EGYM is a global fitness technology leader that provides fitness and health facilities with intelligent workout solutions built on connected gym equipment and software. EGYM empowers gym operators to deliver a comprehensive experience through its smart gym equipment and digital solutions to support their members’ fitness journey and provide data-based guidance to help them stay motivated and achieve their goal of a healthier life with improved physical and mental wellness. EGYM’s global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.