Clubs continue to look for new, beneficial avenues to increase membership and sustain retention. While not every strategy is a home run, sustainable equipment is one approach companies like SportsArt are finding success with offering.
Rico Francis, the president of Club Solutions and Peake Media, sat down with Ruben Mejia, the executive vice president of SportsArt America, to discuss how the company is different from other manufacturers, eco-friendly fitness options for facilities and more.
Listen to the conversation below.
Show Notes
- Learn about Mejia’s personal background and his journey to being the executive vice president of SportsArt America at 0:30.
- At 2:52 hear how SportsArt is different from the other fitness equipment manufacturers.
- Mejia details how his company provides eco-friendly options that can help improve engagement with members and visitors at 9:13.
- At 11:41 learn more about the customers SportsArt has worked with who helped drive bottom-line impact.
- Hear how having an additional message and focus like socially conscious equipment can help hold interest in your club at 12:56.
- At 14:58 Mejia details how SportsArt can improve its marketing focus but is still a one-stop-shop for fitness equipment.
- Learn what the short and long-term plans are for SportsArt as the company heads into the future at 16:39.
- At 18:41 Mejia tells the best ways for listeners to contact SportsArt and how quickly the company’s response time is.
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