Freemotion Fitness, the commercial equipment arm of global fitness leader iFIT, has strengthened its leadership team with the appointment of Adam Guier as vice president of sales for North America.
Guier has worked in fitness for more than 25 years and his extensive experience includes 20 years in the commercial fitness sales industry. Most of that time he has spent in various sales leadership and business development positions.
In his new role, Guier will report directly to Freemotion Fitness CEO, Mark Watterson, and will oversee all U.S. and Canada-based national and subscription accounts.
“We are thrilled to welcome Adam to Freemotion,” said Watterson. “Adam Guier’s experience and leadership will be incredibly valuable as we focus on expanding our current and building new club and vertical partnerships. I look forward to seeing Adam lead these efforts alongside our sales and marketing division.”
“I’m delighted to join Freemotion and the iFIT family,” said Guier. “I’m enthusiastic about what’s ahead for the Freemotion brand, and I look forward to leading, building and coaching a driven sales organization. As we strengthen our brand positioning in the commercial fitness space, we will have an increased focus on securing new vertical partnerships, building existing club relationships and expanding our digital subscription presence. I see this as being critical to continued growth and I can’t wait to get started.”
