In-Shape Health Clubs and California Family Fitness announced the goal to raise $150,000 for cancer research in October. The two brands, with their 63 clubs throughout California, will come together to raise funds for local chapters of The American Cancer Society and St. Jude Children’s Research Hospital.
“We all know someone who has had their life turned upside down due to a cancer diagnosis,” said Kris Mulkey, the chief marketing officer of In-Shape Health Clubs and California Family Fitness. “Our Fight Cancer campaign is an opportunity for us to come together as a community to raise funds to combat this disease.”
Cancer is the second leading cause of death in the U.S. and one in three people will have cancer in their lifetime. In-Shape and California Family Fitness will offer a variety of ways for the community to contribute to support organizations working to prevent, detect and treat this illness that impacts so many people, including:
- Fitness and wellness events.
- Special Fight Cancer retail items.
- Selling paper kettlebells with all proceeds going to the campaign.
- Fight Cancer pickleball tournaments.
- Donations for every new member that joins in the month of October.
- Sponsorships from partners.
- Donations for every public social media post with #InShapeFightsCancer.
Members can participate in the fitness events and anyone can purchase campaign retail or donate directly to the charities by following the link on the Fight Cancer website.
“For nearly a decade, In-Shape has been an incredible supporter of our cause,” said Janelle Wilkinson, the senior corporate relations manager at The American Cancer Society. “The passion the team and its members continue to show year over year is inspiring and we are excited to have California Family Fitness join the fight this year too. We’re so grateful for the ongoing commitment to this important cause. Together, we can fight for a cancer-free future.”
The money raised will go toward providing free cancer education and emotional support to those just diagnosed, providing free lodging for people with cancer and their caregivers while receiving treatment far from home, and many more services in communities local to In-Shape and California Family Fitness clubs. Funds will also support cutting-edge cancer research at a national level.
For more information about the campaign and how to get involved, visit inshape.com/fightcancer and follow #InShapeFightsCancer on social media.
