Lumin Fitness is revolutionizing the boutique fitness industry with an AI-infused fitness concept that utilizes the latest advances in technology to deliver a gamified and hyper-personalized workout experience in a group fitness setting. In September 2023, the brand opened its first studio in Irving-Las Colinas, Texas, featuring wall-to-wall LED screens that immerse members in a highly interactive fitness environment that blends AI, digital displays, motion tracking and object detection to make workout sessions more efficient and engaging.
The brand recently announced the signing of a 13-unit development deal with its first franchise partner, Verge Fit Holdings (Verge). This inaugural franchise agreement closely follows the brand’s launch in late 2023 and outlines expansion plans for key Texas markets over the next three years including Austin, Houston and Dallas.
The Houston-based Verge team brings extensive business acumen and franchising expertise to the Lumin network. The investment group, founded by Raheel Suria, Syed Shah, Jawad Rawra, Malik Kheraj and Ali Lakhany, currently operates nearly 200 franchise locations across the U.S. with renowned brands including Marriott and Hilton Hotels and T-Mobile.
With a team of fitness, franchising and gaming industry veterans at the helm, the Lumin Fitness concept was created not only to change the game for fitness consumers but also to introduce an entirely unique new franchise opportunity with minimal staffing, improved automation and operational efficiencies. Lumin is actively seeking more prospective owners and views this partnership with Verge as a direct reflection of how the brand wants to continue growing.
Brandon Bean, the co-founder and CEO of Lumin Fitness, shares more in the video above.
