Wellfit, a UAE-based fitness and wellness brand with multiple locations in Dubai and Sharjah, has launched WELLDONE, a program that blends a cash redemption system with various benefits, designed to enhance the fitness journey and inspire members.
“WELLDONE sets a new standard for incentivizing and rewarding members’ dedication to their fitness journeys,” Gareth Bacon, the head of product for Wellfit. “Wellfit is all about delivering an incredible membership experience built on first-to-market technology and WELLDONE is our way of providing our customers with an exciting, gamified and motivational way of reaching their fitness goals even faster.”
According to Wellfit, the platform’s cash redemption feature is the first of its kind implemented by a physical gym, the range of additional features allowing the chance to earn points, climb tiers, and reap fitness and financial rewards.
How will the WELLDONE platform work?
WELLDONE introduces a tiered engagement system that automatically enrolls members upon joining. With new features set to launch in 2025, this platform transforms member interactions through a dynamic points-based model.
Members earn points for various activities, such as gym visits, class participation and app engagement. These points drive a tiered progression system based on weekly training frequency, offering a clear pathway for members to advance and unlock exclusive rewards.
Key Benefits for Members
- Tiered Rewards System: Members progress through levels — from Inactive to Invincible — gaining access to increasingly valuable benefits, such as discounts on Wellfit services, exclusive offers, and premium amenities like advanced recovery and sports services.
- Cash Redemption Incentives: A standout feature allows members to redeem points for tangible monetary rewards, with every three points equivalent to AED 1/$0.27. These rewards can be used for Wellfit apparel, services and even membership renewals, creating a compelling financial incentive for active participation.
This platform does more than incentivize attendance, it fosters long-term engagement by rewarding members’ commitment to their fitness journeys. As Wellfit expands its network of sports and fitness clubs across the UAE, WELLDONE positions itself as a powerful tool for driving retention, enhancing customer loyalty and promoting healthier lifestyles.
