In today’s online-crazed culture, marketing your club and getting your brand in front of as many potential members as possible is essential to the livelihood of your business.
Allison Rand, the vice president of marketing at YouFit Gyms, sat down with Club Solutions Magazine Podcast host Rachel Chonko to discuss the recent limitations on TikTok and the possibility of AI cannibalizing search optimization.
This is a great conversation for anyone interested in the biggest marketing trends of 2025 and how they can grow their club’s reach in their area. Having a high level of success with promoting your facilities and programming will lead to a strong year of growth for your organization.
Listen to the conversation below.
Show Notes
- At 1:29 Rand shares how YouFit Gyms is using TikTok along with her concerns about the recent legislation surrounding the platform.
- Learn why AI’s effect on search engine optimization is top of mind for Rand at 4:38.
- At 6:35 hear what Rand’s biggest challenges were as a marketing professional in 2024.
- Rand shares why she believes 2025 is the year of brands at 9:25.
- At 11:38 learn Rand’s top advice for marketers in the new year.
- Hear Rand’s opinions on influencer marketing and how useful this strategy could be for clubs at 13:27.
- At 17:30 Rand shares how she is using AI and what the results have been from this specific new marketing technique.
- Rand shares a story on how the AI she uses created an entire panel on its own with experts on it at 19:18.
- At 23:06 learn about the pitfalls of overusing AI or using it too early on in your career path as that could prevent you from developing your own voice.
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