Justin Drummond, president of Ohana Growth Partners (a Planet Fitness franchisee), shares his top leadership tip: focus on culture as an investment in your team, and the results will follow. He emphasizes that culture is the foundation of any organization, shaping hiring, training, decision-making, and overall business performance.
Drummond challenges leaders to reflect on whether they would be proud if their child worked in their company’s culture. He outlines several key elements of a strong culture:
- Hiring like-minded individuals who share company values.
- Servant leadership.
- Encouraging collaboration through “purposeful collisions.”
- Kaizen: a commitment to continuous improvement.
- Sharing the company’s vision so everyone understands the big picture.
- Investing in employee development, both personal and professional.
- Empowering teams to think like owners.
Ultimately, he urges leaders to strive to turn employees into “raving fans” of the culture. Investing in culture leads to lasting success.
