Bryan Wiedenheft, a co-founder and CEO of Focus Health, shares how internal CPR programs benefit your club and saves lives.
Are you invested in keeping your club safe by providing staff with first aid training? And at the same time, you strive to decrease annual expenses while boosting your bottom line? If you operate a health or fitness business, there is a simple way to both, while adding tremendous value to your club and community. Let’s take a minute to explore how this can be possible.
Internal Staff Training Saves Lives and Money
Many businesses outsource critical staff training, such as CPR and first aid courses, to get the process over with as quickly — and cheaply — as possible. If you truly want to enhance the safety at your club and community, studies show that proper staff training and easy access to AED machines significantly saves lives. Establishing an internal training program — with internal staff CPR and first aid safety instructors — allows you to reduce training costs for every employee, while increasing the quality and efficiency in how we respond to medical emergencies as a club. Quicker team responses are proven to save lives every single day. This is accomplished with high quality team training and developing a facility plan.
Emergency Action Plans are Crucial
Organizations, like the American Red Cross, highly encourage all facilities to develop and train staff based on a written plan. The Red Cross also makes it possible to develop and license your own internal safety instructors to certify staff as needed. This combination opens the door to a creative safety program that can keep members safe while enhancing the way in which staff responds together as a team. Although, this plan and process should not end with only our staff getting trained.
Community Engagement Drives Revenue
Club members love to see that facility management and staff are serious about safety. If you have the appropriate facility to offer American Red Cross CPR and first aid courses to your community, this allows a simple way to develop additional community trust and new revenue channels while adding Red Cross brand value to your business. Communities are simply safer and stronger when more people engage in basic first aid education programs.
Training Members Becomes a Free Marketing Engine
Marketing CPR and first aid classes to the public allows facility operators to drive new people, and potential new staff, into your facility every week. More revenue? Yes please. Decreased training costs and safer clubs? Absolutely. Free recruitment and value-added? Why not? Focusing on a simple educational partnership program that aligns with club purpose, while adding tremendous value, is a great way to strengthen organizations and save lives.
