Derek Riley, the COO and president of Zoo Health Club, sat down with Club Solutions Magazine Podcast host Rachel Chonko to discuss the unique franchise model of Zoo Health Club that emphasizes customization and community-focused fitness centers.
Riley also highlights the trend of integrating holistic wellness services like hormone replacement therapy and IV therapy into gym operations, moving beyond traditional workout experiences. He also emphasizes the importance of consistency, building solid systems and tailoring gym offerings to specific local communities, rather than using a one-size-fits-all approach.
If you’re interested in how to differentiate your club from others by providing franchisees with flexibility, comprehensive support and the ability to create gyms that serve local markets, then this is an ideal conversation for you.
Listen to the full discussion below.
Show Notes
- At 0:34 Riley shares about his career background before getting involved in operations within the fitness industry.
- Riley shares about Zoo Health Club, including their number of locations, history of the company and what makes the club unique at 3:06.
- At 5:38 learn how Zoo Health Club has a flexible franchise model and what that means for a franchisee.
- Hear why Riley’s club only takes on a specific number of franchisees each year at 9:09.
- At 10:06 learn why it’s important to tailor a franchise to a specific community and what that looks like in practice.
- Riley details the biggest trends he’s seeing in the fitness industry, which includes holistic wellness at 11:49.
- At 14:10 hear how the club handles popular trends such as hormone replacement therapy, recovery, GLP-1s and more.
- Listen to Riley’s top pieces of advice for industry leaders at 17:41.
- At 19:17 hear why it’s important to have great customer service for members while also having a successful marketing plan.
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