A new entrant in the fitness franchise space is aiming to blend the best of boutique and big-box gym experiences.
Styles Studios Fitness, founded by international fitness leader Carrie Kepple, has officially launched its national franchise program, opening the door for aspiring entrepreneurs to bring the brand’s innovative “Club of Studios” concept to communities across the U.S.
Positioned as a hybrid solution to the fragmented fitness industry, Styles Studios Fitness integrates multiple boutique-style studios under a single roof — including strength and conditioning, yoga, Pilates, cycle, recovery and more — all for one membership price. The approach is designed to deliver high-quality programming with the convenience and affordability that today’s consumers crave.
“We’ve created a space where people can explore all aspects of fitness — from strength and cardio training to yoga, cycle, recovery, mental wellness and more — under one roof for one price,” said Kepple. “We are the lower cost, higher convenience solution to the boutique fitness industry that we are dubbing LCHC. And now, we’re handing the keys to a proven system and brand to entrepreneurs who want to change lives and create vibrant wellness communities.”
Styles Studios Fitness debuted its flagship location in Peoria, Illinois, just weeks before the COVID-19 shutdowns in 2020. Having weathered the pandemic, the company now markets itself as a resilient, tested model that’s ready to scale.
Unlike many boutique franchises that focus on a single modality, Styles Studios offers a complete ecosystem of wellness. The facility includes access to multiple studio experiences, an open gym floor, body composition scanning, app-based habit tracking and personalized fitness pathways. Proprietary class formats are delivered daily by highly trained instructors, aiming to blend serious results with a fun, community-driven atmosphere.
The franchise program is structured to be low-overhead and high-impact. Support includes everything from site selection and buildout to marketing, daily programming and ongoing operations coaching. Franchisees are offered protected territories in key U.S. markets, along with a scalable business model built around recurring revenue.
Styles Studios is looking to expand its footprint beyond Illinois. The brand is actively accepting applications for its first round of franchisees. For more information on franchise opportunities, visit stylesstudiosfitness.com/franchise.
Kepple brings over two decades of international fitness industry experience to the brand, having led large-scale operations at Gold’s Gym International and Les Mills, rebuilt an award-winning club following a natural disaster, and served as Chair of the Health and Fitness Association’s global board.
