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Home The Pulse Supplier News

Freemotion Now an Approved Equipment Vendor for Anytime Fitness 

Freemotion Fitness by Freemotion Fitness
September 9, 2025
in Supplier News, The Pulse, Vendor Content
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Freemotion Approved Vendor for Anytime Fitness 

Freemotion, a division of iFIT, Inc., is proud to be added to the list of approved fitness equipment providers for franchise owners of Anytime Fitness, the world’s largest fitness club brand and part of the Purpose Brands portfolio of fitness and wellness brands. Together, Freemotion and iFIT bring a blend of next-generation and traditional solutions to maximize the member experience at Anytime Fitness locations in the United States, Canada, Mexico, the United Kingdom, Spain, and Australia.

Advanced technology, coupled with superior build quality, provides users with an unparalleled running experience that combines comfort, precision, and durability. Whether it’s the smooth, responsive feel of the treadmills or the immersive training options available through iFIT, Freemotion helps ensure that every run is both effective and enjoyable, setting standards for fitness equipment worldwide.

Expanding Fitness Options for Anytime Fitness Members

With more than a decade of delivering top-rated running experiences, Freemotion has consistently set the standard for high-performance commercial treadmills, providing users with an unparalleled running experience through advanced technology and superior build quality. This expertise extends to its renowned GENESIS cable-based strength products and Smart Series cardio machines, which now provide Anytime Fitness owners with a broader range of unique and customizable workout options that stand apart from traditional gym equipment.

By integrating Freemotion’s high-performance equipment with cutting-edge technology, this partnership empowers Anytime Fitness locations to engage members in dynamic workouts that evolve with their progress. Whether it’s building endurance on a treadmill or strength

training with cable machines, Freemotion equipment creates a workout experience that helps align with an individual’s fitness journey. This collaboration strengthens Freemotion’s mission to make premium, performance-driven fitness accessible to everyone, providing the tools needed for personal success, inside and outside the gym.

“Freemotion is proud to deepen our relationship with Anytime Fitness and help shape the future of fitness,” says Freemotion CEO Mark Watterson. “Our innovative equipment and forward-thinking approach perfectly complements its mission to deliver personalized, accessible fitness experiences. Our training solutions empower owners to elevate their facilities and expand what’s possible inside an Anytime Fitness location.”

For Anytime Fitness franchisees interested in learning more about Freemotion, please contact anytime@ifit.com.

Stay ahead in the fitness industry with exclusive updates!

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Freemotion Fitness

Freemotion Fitness

For over 20 years, Freemotion from iFIT has set the industry standard in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-stimulating bike. Today, Freemotion leads the way in immersive, personalized fitness with experiences that redefine cardio, group, and strength training for the new generation of interactive, connected fitness. Powered by iFIT’s digital technology platform, Freemotion continues to make its mark on the fitness industry, with advanced equipment and immersive iFIT experiences found at fitness centers around the world. Freemotion’s presence spans all continents, with a global infrastructure that provides a diverse mix of clients with an extensive range of innovative fitness solutions, and exceptional service through its vast network of distributor partners.

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