Luke Carlson, the founder and CEO of Discover Strength, sat down with Club Solutions Magazine Podcast host Rachel Chonko to discuss everything regarding efficient, research-backed strength training.
Carlson details how the company was founded with a mission to bridge the gap between exercise science and practical workout methods, focusing exclusively on personalized, evidence-based strength training. He also debunks common fitness myths, emphasizes the importance of staying up to date with scientific literature and highlights the growing popularity of strength training. Carlson covers topics such as the misconceptions about this type of training, recovery modalities and the critical need for fitness professionals to base their practices on current and accurate scientific research.
Listen to the conversation below.
Show Notes
- At 0:45 Carlson shares the origin story of Discover Strength and how the company first came into existence.
- Listen to what Carlson believes are the biggest gaps between what science says people should be doing and what fitness consumers are actually doing, and how that’s built in to Discover Strength’s programming at 5:11.
- At 8:31 find out how Carlson stays informed as a fitness professional and stays on top of understanding what’s accurate and good science, and what is inaccurate information.
- Learn why he believes it’s so important for his company’s trainers to be fully certified and educated in strength training at 10:34.
- At 11:33 hear the other trends Carlson is apprehensive about in the fitness industry, including recovery.
- Carlson details what he believes are the biggest factors for Discover Strength’s success at 14:55.
- At 17:47 learn what excites Carlson the most when it comes to the future of Discover Strength and strength training as a fitness modality.
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