CMA New Artist of the Year nominee Thomas Rhett will join forces with Snap Fitness in 2016 for a year-long partnership brokered by FlyteVu. As the health and wellness brand’s spokesperson, the multi-Platinum selling artist will host boot camps in select tour markets throughout the year, as well as challenges on social media for fans across the country.
“Staying in shape is a crucial part of being able to put on a great live show for me,” said Thomas Rhett. “So, when I’m on tour or have a day off at home, I try to find some time to workout everyday. It’s a lot easier when you have 24/7 options like Snap Fitness, where the guys in the band and Lauren all can feel comfortable. It’ll be cool to team up to include fans in that part of our daily routine on the road too.”
“We are thrilled to have Thomas Rhett on board as a brand champion,” said Steele Smiley, Lift Brands’ chief marketing officer. “This is the first major deal with a health and fitness brand in country music. It’s a perfect fit because Thomas embodies a commitment to a healthy lifestyle in the midst of a hectic schedule — something everyone can relate to.”
With more than 2,000 clubs open or in development in 18 countries, Snap Fitness is one of the world’s largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments, and world-class support.
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