The Internet is without question the most powerful invention of our lives. All the knowledge in the world is literally at our fingertips, and people are becoming more and more reliant on the Internet in their everyday lives.
The power of social media, particularly Facebook, is staggering. It is now estimated the Facebook user spends on average 22 minutes per day on their account. That number is unheard of in the Internet world — nothing else even comes close.
Set up a Facebook fan page and use it to stay in contact with your members. From simple announcements, to special prizes, class schedules, fitness tips, the list goes on and on. Incentivize your members with a special prize for “liking” your fan page. “Likes” are the most powerful tool on Facebook. Pretty soon you’ll have all of your members getting constant updates through your fan page. Constant communication is the key to retention.
To see an example of a Fan Page you can visit one of ours at www.FitBizonFacebook.com
Chris Batchelor
Health Club Marketing Contributor
