At the larger clubs I worked at, our annual member meetings and mixers were some of the most successful marketing tactics we did. Clubs and studios with smaller membership bases and budgets can do similar things by creating online spaces. This can be in the form or online forums, social networks, Facebook groups, etc., where customers can connect, share their experiences and learn from each other.
This is a great way to keep your members involved in the club community and engage. Ironically, the more members rely on each other the less responsible you are with their decision to stick around. This doesn’t mean you don’t try to help the cause, but it’s still okay if they renew because of their friends and not just because your club and its generous antics.
Frank Emanuel
Health Club Marketing Contributor
