When was the last time your club did something for a charity, such as a blood drive, or during breast cancer awareness month? For example, did you give $1.00 for everyone that wears pink to the club? Being philanthropic doesn’t have to cost you a lot of money. You don’t have to go out and donate just a check to a charity, the key is to get your members involved in the donation process as well. You could do a can drive for the local food bank. For example, for every can that a member brings into the club, you will match it. I believe people like to patronize businesses that give back to the community that they’re a part of. I would recommend doing something every month for a different charity. This will show members you’re invested in the community, and help with retention.
Eric Vyborny
Fitness Marketing Contributor
Stay ahead in the fitness industry with exclusive updates!
Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
