In this digital age, speed is the keyword when planning to accomplish goals effectively. However, the speed that digitization offers...

The hospitality and fitness industries have a lot in common. In fact, there are a few things we can learn...

Linda Mitchell, the director of public relations and community partners at Newtown Athletic Club, shares her behind-the-scenes perspective of the...

The value of video is beyond question at this point. Video drives more views, clicks and shares than any other...

There are a zillion statistics supporting the use of video marketing. For example, one minute of video is equal to...

Emails are still the number one way people receive information digitally. A survey released in March by independent market research...

Rate increases seem like a negative to members, but the secret is to make them transparent, emphasizing the improvements you...

Attracting former members to rejoin is very smart. These are the people who, for the most part, have had a...