Implementing a marketing plan with initiatives covering both print and digital is essential for any type of fitness center. Those...

I shopped a 24-hour key card gym in Brighton, Colorado recently. One of this gym’s direct competitors hired me to...

One of my clients is in an 8,000-square-foot fitness center with 400 members. Out of those members, 345 work with...

Marketing can be confusing. Sometimes, it’s hard to figure out how exactly to design a piece so it’s the most...

Across the nation, in mainstream gyms, only about 38 percent of all leads end up converting to members. You may...

The fitness industry is finally moving away from contracted trainers and toward making them all employees. This is a good...

If you work in a fitness center you are either a salesperson or a sales support person. As a membership...

Membership salespeople need a couple of things in order to reach their potential. They need leadership. This is a person...